The Porter Diamond model offers an effective way for analysing the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of …
Marketing
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Advertising is one of the most visible forms of communication. It is often the most important part of the communications mix, especially for consumer goods. Therefore, advertising budget decisions are …
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Competitive EnvironmentMarketing Basics
Factors influencing Intensity of Competition in an Industry
by MaxThe intensity of rivalry between existing competitors in a market or industry depends on a number of factors. It is important to be aware of these factors influencing intensity of …
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PR encompasses several tools. What are the major PR Tools?
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The marketing instruments, consisting of the 4 or 7 Ps of marketing or the marketing mix, are a basic of marketing. What are the marketing instruments and how do they …
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Marketing BasicsProduct Marketing
Different Types of Consumer Products – Categories of Product
by MaxWhat are the different types of consumer products, and how can the categories of product be distinguished? In another article, we have described already that there are 4 types of …
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Using social media in marketing allows businesses to expand their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and …
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How to create a marketing plan? Actually, every business needs one. But few are able to tell you what exactly a marketing plan should consist of. Therefore, we give you …
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Marketing BasicsProduct Marketing
Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage
by MaxThe Product Life Cycle contains five distinct stages. For the four stages introduction, growth, maturity and decline, we can identify specific product life cycle strategies. These are based on the characteristics …
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Marketing BasicsProduct Marketing
Product Life Cycle Stages (PLC) – Managing the Product Life Cycle
by MaxAfter having been launched, a product should enjoy a long and happy life. But each product has a product life cycle (PLC) – the product’s life is not infinite. In …