Market segments must be profitable – otherwise, they do not deserve the firm’s attention. What are the requirements for profitable segments? Learn how to select attractive market segments!
Category:
Marketing
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What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its…
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Differences between Licensing and Franchising – How Licensing and Franchising differ
by Max11.2K views 0 minutes readThere is a lively debate about the differences between licensing and franchising. That makes it often hard to understand. The main differences most agreed on can be found here.
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The Porter Diamond model offers an effective way for analysing the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of…
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Advertising is one of the most visible forms of communication. It is often the most important part of the communications mix, especially for consumer goods. Therefore, advertising budget decisions are…
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The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. It is important to be aware of these factors influencing intensity of…
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The marketing instruments, consisting of the 4 or 7 Ps of marketing or the marketing mix, are a basic of marketing. What are the marketing instruments and how do they…
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What are the different types of consumer products, and how can the categories of product be distinguished? In another article, we have described already that there are 4 types of…
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Using social media in marketing allows businesses to expand their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and…
