Let’s start by examining the world of marketing! What is it, what does it consist of, and how are the different components used? Marketing Explained helps you to grasp the whole context and content of marketing.
4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Products can be defined quite broadly. We will now focus on one special category of products: consumer products. Consumer products are those types of products you have to do with most often: in private purchasing. What are the different types of consumer products, and what specific marketing considerations apply to each of the 4 types of consumer products?