Let’s start by examining the world of marketing! What is it, what does it consist of, and how are the different components used? Marketing Explained helps you to grasp the whole context and content of marketing.
Marketing activity is normally structured around the 4 Ps – product, price, promotion and place. That is, when discussing strategies to market manufactured goods, marketers usually address these four basic strategic elements. However, this is not sufficient when we are talking about service marketing. How does the marketing mix for services look like? Understand how the 4 Ps of the classic marketing max can be extended to yield a complete marketing mix for services.