Marketing Explained

Launching a new small business and not knowing how to scale it up can be challenging for up-and-coming company owners. Fortunately, numerous small business growth strategies can directly increase your…

Getting funds for a startup is essential, but it is what you do with the money after getting it that truly counts. With disposable funds available for your new company,…

You may know already that a product is a multi-layered concept. When talking about products, marketers generally distinguish the core product, actual product and the augmented product. Here, we want…

The B2B marketing world is complex – and it has not become simpler over the last years. With the emergence of a broad array of new marketing channels and strategies,…

Purchasing anything entails paying a price. But, what is exactly a price? Prices may seem so trivial. It’s what you pay, isn’t it? But is that really all there is…

The macro environment shapes the marketplace and should be a key guiding factor when developing a marketing strategy. Therefore, analyzing the macro environment carefully is crucial to business success. This…

Digital marketing is not only about being visible on search engines and advertising on popular websites; savvy marketers also know how to leverage social media to promote businesses at a…

The Macro Environment is the larger context a business operates in. Therefore, the role of the macro environment in marketing is of immense importance. Consequently, it is absolutely critical for…

In order to stay successful in the face of maturing products, companies need a continuous stream of new ideas successfully developed into new products. The way to obtain new products…

Multi-Level Marketing (MLM) is a marketing strategy that uses a non-salaried workforce to sell products and services through a pyramid-shaped commission system. MLM is also referred to as network marketing…