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    • I: Marketing and the marketing process
      • Definition: What is Marketing?
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      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
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      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
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        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
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        • Additional Pricing Considerations
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          • Price Adjustment Strategies
          • Initiating price changes
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        • Product Life Cycle Strategies
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      • How to write a good Marketing Plan
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The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Market Segmentation Criteria – How to segment markets
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
      • SEO Rules for 2016
  • About Marketing-Insider
Category:

Marketing Explained

Let’s start by examining the world of marketing! What is it, what does it consist of, and how are the different components used? Marketing Explained helps you to grasp the whole context and content of marketing.

    What are the Most Efficient Online Marketing Techniques for Financial Services_
    Marketing Explained

    What are the Most Efficient Online Marketing Techniques for Financial Services?

    by Maximilian Claessens 11th October 2020
    written by Maximilian Claessens

    Financial products are some of the most heavily marketed products in the world. This means that financial services must work hard to stay ahead of the competition and stand out in a crowded marketplace. So, what are the most efficient online marketing techniques for financial services? Let’s take a closer look at several marketing methods that will help you humanise your brand, connect with your potential clients, and engage existing customers so they don’t drift away.

    Get Back to Basics with Branding

    Too many companies are busying rebranding themselves, while they overlook the very basics of branding. For example, every email should have your brand name and the company name within it, and your social media profiles should have the same branding colour scheme and keywords as your homepage. Emphasise your brand position in your content as well as in your online ads. This consistency will create a consistent brand image across every channel used to reach customers, and this builds trust.

    Be Customer-Centric in Every Area

    Many financial services seek to be customer-focused. However, this isn’t limited to when they sit down with a sales representative or consultant.

    Give users a mobile app or website that has a responsive design. It should be easy-to-use and work flawlessly. The ideal interface allows them to complete banking transactions and contact customer service while giving them a seamless experience. Give them the ability to access statements, make transfers, access calculators, and contact your team within the same interface. Allow them to do as much as possible through self-service portals.

    Take it to the next level by having a uniform user experience, whether they’re logging in to your website or your app. Give them the same colour scheme and logos as they’d see with your other branded content, while the interfaces themselves behave the same way.

    Unleash the Power of PPC

    PPC marketing remains one of the most effective online marketing methods for mortgage brokers and financial advisers. However, it is also one that is hard to master. If you want to learn more about how to use PPC in your campaigns and its benefits, The PPC Machine has laid out a clear system for attracting traffic via Google Ads. They also offer advice and tools for optimising your digital marketing campaigns, so that you can adjust your sales funnel. You can also use their tools to audit your existing digital marketing strategy.

    Provide Education

    A great way to attract customers is to provide education and assistance that they need. You could do this through webinars, seminars, and targeted online content. This type of digital marketing for financial services is cost-effective, and it is perfect for generating qualified leads.

    For example, you could provide information on how parents can save for college, leading to some signing up for savings accounts. Provide information on how to use digital banking or protect your financial data to seniors, and you’ll increase the odds some of them decide to start using your banking app.

    Be Proactive When Supporting Your Customer Base

    To round off the most efficient online marketing techniques for Financial Services, give your customers the ability to reach out to you by whatever channel they prefer. They should be able to contact your technical support or customer support through text messages, multimedia messages, and email as well as by phone. Use the detailed data you collect about your customers to give them timely, personalised information.

    For example, you could text them the offer to increase their line of credit as they approach the current limit, or give them information on applying for overdraft protection if they’ve been hit with overdraft fees. Create an interconnected promotional plan, so that you’re promoting content and services closely tied to the consumer’s interests and needs. If you give them what they want when they want it, you’ll ensure that they will stay with your company for the long-term.

    Financial services must have a single, cohesive marketing strategy if they want to succeed. You can add elements or make changes as necessary, but only do so when it adds value to your customers and your bottom line.

    11th October 2020
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  • Marketing Explained

    How to Launch a Successful Marketing Campaign

    by Maximilian Claessens 20th September 2020
    by Maximilian Claessens 20th September 2020

    Online marketing is essential for any successful business, but before you invest in the development and launch of a new campaign, you want to be sure that you are doing…

    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    Tips for Writing SEO-Optimized Content for Beginners

    by Maximilian Claessens 10th September 2020
    by Maximilian Claessens 10th September 2020

    Freelance content writing is a remote digital marketing job, which will allow you to have complete freedom of where and when you work. However, before you take the plunge, you…

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  • Marketing Explained

    Marketing Techniques To Boost Website Traffic

    by Maximilian Claessens 6th September 2020
    by Maximilian Claessens 6th September 2020

    When your website is just not getting that much traffic, it can be hard to manage. For many, less traffic means lower profits and this never good for any business.…

    2 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    3 Common Reasons Why eCommerce Sites Are Leaking Revenue

    by Maximilian Claessens 4th September 2020
    by Maximilian Claessens 4th September 2020

    When it comes to eCommerce, there’s almost always a way to tighten up your efforts and material to maximize sales. Some of you might think you’re doing okay, but are…

    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    The Pros and Cons of Outsourcing the Design of Marketing Materials

    by Maximilian Claessens 27th August 2020
    by Maximilian Claessens 27th August 2020

    Marketing materials such as white papers, logo design, presentation materials and more are a staple in the business world. For companies needing to get these produced – or reproduced –…

    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    New Product Development Challenges – How to solve roadblocks on the way to success

    by Maximilian Claessens 22nd August 2020
    by Maximilian Claessens 22nd August 2020

    Companies are constantly developing new products to keep up with consumer demand, technological advancements, and innovations. Although developing a new product can be profitable, companies can be confronted with many…

    2 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    6 Key Things to Consider Before Your First Email Marketing Campaign

    by Maximilian Claessens 15th August 2020
    by Maximilian Claessens 15th August 2020

    Email marketing is one of the most effective ways of getting the message out there about your brand, products, and services – but it’s normal to be a little apprehensive…

    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    Black Friday Marketing Strategies – Boost your sales on Black Friday

    by Maximilian Claessens 15th August 2020
    by Maximilian Claessens 15th August 2020

    Every merchant knows that Black Friday is a day that can provide a lot of profit in a short amount of time. It also allows merchants to capitalize on the…

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  • Marketing Explained

    6 Ways Marketers Can Reduce the Impact of Click Fraud

    by Maximilian Claessens 2nd August 2020
    by Maximilian Claessens 2nd August 2020

    For modern marketers, click fraud can be a real scourge. There are various different forms that click fraud can take, but they all amount to more or less the same…

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Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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