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    • Marketing Explained

      What is Green Marketing? Definition and Examples of…

      19th June 2022

      Marketing Explained

      What is Sustainable Marketing? – Definition and Implementation…

      16th June 2022

      Marketing Explained

      Marketing Research Process: How to do Marketing Research…

      10th June 2022

      Marketing Explained

      Macroenvironmental Factors – Six Forces that Affect a…

      3rd June 2022

      Marketing Explained

      7 Functions of Marketing – What are the…

      26th May 2022

      Marketing Explained

      Jobs for a Marketing Major – Jobs You…

      17th May 2022

      Marketing Explained

      Branding Strategies – What are the Best Branding…

      8th May 2022

      Marketing Explained

      Penetration Pricing – How does Penetration Pricing Work…

      1st May 2022

      Marketing Explained

      Price Skimming – What is Price Skimming and…

      18th April 2022

      Marketing Explained

      How to Leverage Video for Social Media Marketing

      17th April 2022

      Marketing Explained

      Small Business Growth – How to expand your…

      14th April 2022

      Marketing Explained

      Startup Marketing Plan – Complete Marketing Plan For…

      13th April 2022

      Marketing Explained

      What is an Augmented Product? Product Augmentation Strategies…

      28th March 2022

      Marketing Explained

      Strategies for B2B Marketing – B2B Marketing Strategies…

      19th March 2022

      Marketing Explained

      What is a Price? – Definition of Prices…

      25th February 2022

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Marketing Explained

Let’s start by examining the world of marketing! What is it, what does it consist of, and how are the different components used? Marketing Explained helps you to grasp the whole context and content of marketing.

  • Marketing Explained

    Small Business Growth – How to expand your small business and reach more customers?

    by Maximilian Claessens 14th April 2022
    by Maximilian Claessens 14th April 2022

    Launching a new small business and not knowing how to scale it up can be challenging for up-and-coming company owners. Fortunately, numerous small business growth strategies can directly increase your…

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  • Marketing Explained

    Startup Marketing Plan – Complete Marketing Plan For Startup Growth (After Pre Seed Funding)

    by Maximilian Claessens 13th April 2022
    by Maximilian Claessens 13th April 2022

    Getting funds for a startup is essential, but it is what you do with the money after getting it that truly counts. With disposable funds available for your new company,…

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  • Marketing Explained

    What is an Augmented Product? Product Augmentation Strategies and Examples

    by Maximilian Claessens 28th March 2022
    by Maximilian Claessens 28th March 2022

    You may know already that a product is a multi-layered concept. When talking about products, marketers generally distinguish the core product, actual product and the augmented product. Here, we want…

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  • Marketing Explained

    Strategies for B2B Marketing – B2B Marketing Strategies that Work

    by Maximilian Claessens 19th March 2022
    by Maximilian Claessens 19th March 2022

    The B2B marketing world is complex – and it has not become simpler over the last years. With the emergence of a broad array of new marketing channels and strategies,…

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  • Marketing Explained

    What is a Price? – Definition of Prices and Role of Prices in Marketing

    by Maximilian Claessens 25th February 2022
    by Maximilian Claessens 25th February 2022

    Purchasing anything entails paying a price. But, what is exactly a price? Prices may seem so trivial. It’s what you pay, isn’t it? But is that really all there is…

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  • Marketing Explained

    Macro Environment Analysis – Using the PESTLE Method to Analyze the Macro Environment

    by Maximilian Claessens 20th February 2022
    by Maximilian Claessens 20th February 2022

    The macro environment shapes the marketplace and should be a key guiding factor when developing a marketing strategy. Therefore, analyzing the macro environment carefully is crucial to business success. This…

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  • Marketing Explained

    Savvy and Creative Ways to Promote Your Business on Social Media

    by Maximilian Claessens 20th February 2022
    by Maximilian Claessens 20th February 2022

    Digital marketing is not only about being visible on search engines and advertising on popular websites; savvy marketers also know how to leverage social media to promote businesses at a…

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  • Marketing Explained

    The Macro Environment in Marketing – Why is it important and how to work with it?

    by Maximilian Claessens 5th February 2022
    by Maximilian Claessens 5th February 2022

    The Macro Environment is the larger context a business operates in. Therefore, the role of the macro environment in marketing is of immense importance. Consequently, it is absolutely critical for…

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  • Marketing Explained

    The New Product Development Process (NPD) – 8 Steps to Success

    by Maximilian Claessens 31st January 2022
    by Maximilian Claessens 31st January 2022 10 minutes read

    In order to stay successful in the face of maturing products, companies need a continuous stream of new ideas successfully developed into new products. The way to obtain new products…

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  • Marketing Explained

    Multi-Level Marketing – What is it and why is it so controversial?

    by Maximilian Claessens 28th January 2022
    by Maximilian Claessens 28th January 2022 10 minutes read

    Multi-Level Marketing (MLM) is a marketing strategy that uses a non-salaried workforce to sell products and services through a pyramid-shaped commission system. MLM is also referred to as network marketing…

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    The Macro Environment – Six Forces to consider (DEPEST/ DESTEP)

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    The New Product Development Process (NPD) – 8 Steps to Success

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    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

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    Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?

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    Three Levels of Product – Core Value, Actual Product and Augmented Product

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Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • Marketing Explained

      What is Green Marketing? Definition and Examples of…

      19th June 2022

      Marketing Explained

      What is Sustainable Marketing? – Definition and Implementation…

      16th June 2022

      Marketing Explained

      Marketing Research Process: How to do Marketing Research…

      10th June 2022

      Marketing Explained

      Macroenvironmental Factors – Six Forces that Affect a…

      3rd June 2022

      Marketing Explained

      7 Functions of Marketing – What are the…

      26th May 2022

      Marketing Explained

      Jobs for a Marketing Major – Jobs You…

      17th May 2022

      Marketing Explained

      Branding Strategies – What are the Best Branding…

      8th May 2022

      Marketing Explained

      Penetration Pricing – How does Penetration Pricing Work…

      1st May 2022

      Marketing Explained

      Price Skimming – What is Price Skimming and…

      18th April 2022

      Marketing Explained

      How to Leverage Video for Social Media Marketing

      17th April 2022

      Marketing Explained

      Small Business Growth – How to expand your…

      14th April 2022

      Marketing Explained

      Startup Marketing Plan – Complete Marketing Plan For…

      13th April 2022

      Marketing Explained

      What is an Augmented Product? Product Augmentation Strategies…

      28th March 2022

      Marketing Explained

      Strategies for B2B Marketing – B2B Marketing Strategies…

      19th March 2022

      Marketing Explained

      What is a Price? – Definition of Prices…

      25th February 2022

  • About Marketing-Insider