Let’s start by examining the world of marketing! What is it, what does it consist of, and how are the different components used? Marketing Explained helps you to grasp the whole context and content of marketing.
Why do not all individuals buy the same goods and services for personal consumption? Why do certain groups of people prefer different items than other groups? The reason is to be found in the factors that influence consumer buying behaviour. One part of these factors are the buyer’s characteristics. These factors affect what is going on in the buyer black box.