Let’s start by examining the world of marketing! What is it, what does it consist of, and how are the different components used? Marketing Explained helps you to grasp the whole context and content of marketing.
Influencer marketing campaigns are an increasingly popular tool for businesses to effectively reach a specific target audience. However, influencer marketing can be costly and wasteful if not done right. Here…
This article will completely clear up any and all questions regarding what a buyer persona is (also referred to as customer persona), why you need one, how to create a…
Marketing is an exciting industry made up of a huge number of people that perform various roles with different responsibilities. However, landing a job role in marketing can be difficult,…
Businesses rely on positive customer relationships for their success. These can be achieved through a range of methods and strategies, but primarily involve their buyers being happy with the products…
If you want to stand out from the crowd in the world of ecommerce, you need to find products that are sought after, but face little competition. This is often…
Sometimes referred to as ‘Co-Branding’, Mixed Branding is an effective branding strategy that, when used correctly, can be highly influential and effective for businesses who want to widen their customer…
Market targeting is an essential aspect of your business strategy, but way too often companies get confused about the optimal strategy to deploy. While there are several types of targeting…
Copywriting is a key requirement for any business. It is needed to create great content that attracts organic traffic and ultimately leads to sales, which demonstrates the important role of…
Family branding, also known as umbrella branding, is a marketing strategy that involves a company launching a new line or individual product under a well-established brand name. This approach has…
There are a lot of similarities between marketing and promotion. Both of these business activities are designed to increase traffic to companies and boost brand awareness, and they are often…
