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    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
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      • What is SEO?
      • How Search Engines work
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      • SEO Rules for 2016
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Popular
The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Market Segmentation Criteria – How to segment markets
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
      • SEO Rules for 2016
  • About Marketing-Insider
Category:

Interesting Marketing Articles

The basics of marketing are explained and illustrated in the section ‘marketing explained’. Here, you can find interesting marketing articles. Come back on a regular basis and learn interesting new things about marketing news.

    Scrumboard - Taskboard - PATboard - The Solution for Effective Project Management
    Interesting Marketing Articles

    Effective Project Management – Explore PATboard

    by Maximilian Claessens 20th August 2016
    written by Maximilian Claessens

    PATboard is the new era of effective project management – explore the ultimate physical scrumboard. You are interested in project management that is as effective as possible? Then, scrum is the solution for you – with PATboard.

    What is Scrum?

    Scrum is a very modern type of project management that is very flexible and highly responsive to rapidly changing requirements. Forget plans of approach or any other old-school type of project management! Although scrum is mainly used in the IT business, it can be applied to just any project and will enhance your project management effectiveness.

    The Scrumboard

    The main object of the scrum method is the scrumboard. It is a taskboard used to manage activities, goals and progress – the communication radiator in the project management team. You can surely imagine the effectiveness of a motivated team sitting together in one room and working together with this creative type of project management – brainstorming, bringing ideas together, putting them on a physical board and shifting them around as the project moves on!

    Scrumboard - Taskboard - PATboard - The Solution for Effective Project Management

    Scrumboard – Taskboard – PATboard – The Solution for Effective Project Management

    Scrum – Online?

    With the emerging use of the internet, a lot has moved online. Online scrumboards appear to be handier as people can work together from different locations. But: All experts agree that a board you can touch and interact with boosts effective communication, involvement and commitment. A physical taskboard will help your team move forward. Because exchanging ideas, collaborating (and hugging) works best when you are in the same space.

    Just imagine: You are much more involved and feel as part of the team if you are together in one room, you have something tangible in your hands, and put it all together as a team. And, when an activity or task is completed, it just feels different to move a physical card to “Done” than clicking on a button.

    The future of Scrum – PATboard

    Scrum is not a new method – it has been used by many well-known companies for project management. However, the classic appearance of scrumboards takes the form of a literal post-it chaos.

    PATboard resolves this chaos. It is the ultimate physical scrumboard – developed to make project management just as effective as possible.

    PATboard provides you with a set that is complete and ready for any scrum team. Everybody hates dog-eared notes dropping from the taskboard. Therefore, PATboard designed the perfect solution for scrum teams: super handy, movable, washable, magnetic cards. Surrounded by an accomplishing set consisting of everything you need for scrum, PATboard makes your team ready for the future of project management.

    The basic PATboard scrum set provides you with the ultimate scrum tool. It contains everything you need to start with effective project management – and it is extendable at any time. It’s magnetic, stackable, reusable and above all: it looks fantastic! True Dutch design. The cards are easy to write on. It doesn’t smudge and is easy to clean with water. It can be used on all magnetic (white) boards. It does the same as sticky notes, but way better! No falling down, no curling, reusable and it looks excellent.

    Scrumboard - Taskboard - PATboard for Effective Project Management

    Scrumboard – Taskboard – PATboard for Effective Project Management

    Explore Scrum now with PATboard – the ultimate physical scrumboard.

    20th August 2016
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  • Interesting Marketing Articles

    New View on Marketing: How to Spread your Message!

    by Maximilian Claessens 21st February 2016
    by Maximilian Claessens 21st February 2016

    It’s time to put aside traditional marketing ideas and reinvent marketing – with a new view on Marketing! Here are six key ingredients that develop a new perspective on how…

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  • Interesting Marketing Articles

    Next-Gen Marketing Tool: Virtual Reality

    by Maximilian Claessens 17th December 2015
    by Maximilian Claessens 17th December 2015

    Are you looking for a Next-Gen Marketing Tool? One that may boost your business in the future? One that allows you to market things in a way that was not…

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  • Interesting Marketing Articles

    Using Social Media in Marketing – Guide to Social Media Marketing

    by Maximilian Claessens 30th August 2015
    by Maximilian Claessens 30th August 2015

    Using social media in marketing allows businesses to expand their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and…

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  • Interesting Marketing Articles

    5 Don’ts of LinkedIn – 5 Things to avoid on LinkedIn

    by Maximilian Claessens 17th August 2015
    by Maximilian Claessens 17th August 2015

    The 5 Don’ts of LinkedIn – What should you better avoid to present yourself professionally on LinkedIn? How exciting! You’ve just received an invitation for a job interview. And as you…

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  • Interesting Marketing ArticlesMarketing Explained

    How to create a Marketing Plan – 8 Steps Overview

    by Maximilian Claessens 15th July 2015
    by Maximilian Claessens 15th July 2015

    How to create a marketing plan? Actually, every business needs one. But few are able to tell you what exactly a marketing plan should consist of. Therefore, we give you…

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  • Interesting Marketing Articles

    How to write a good Marketing Plan – 5 invaluable Tips

    by Maximilian Claessens 10th July 2015
    by Maximilian Claessens 10th July 2015

    How to write a good marketing plan? This question could be asked by a marketing student, by a company founder, or by a marketing executive. If you need an answer…

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  • Interesting Marketing Articles

    Why Most Marketing Strategies Fail

    by Maximilian Claessens 10th June 2015
    by Maximilian Claessens 10th June 2015

    Without an integrated marketing strategy, your investment is like cold coffee. It’s activity without providing you with the return you aimed at. Why most marketing strategies fail – here is…

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  • Interesting Marketing Articles

    Successful Mobile Marketing – THE foremost issue in Marketing today – How to do it successfully

    by Maximilian Claessens 13th May 2015
    by Maximilian Claessens 13th May 2015

    These days, customers do everything on their smartphones. It is, therefore, only the direct consequence to focus on mobile marketing. Successful mobile marketing – is there any topic more important…

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  • Interesting Marketing Articles

    The 5 Don’ts of Presentations – 5 Sins you better avoid in your presentations

    by Maximilian Claessens 8th April 2015
    by Maximilian Claessens 8th April 2015

    Presentations have to be given. Whether at school, at work or wherever else. Often, presentations are critical for your development – either you are judged and graded based on them,…

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Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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