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    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
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      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
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        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
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        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
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      • What is SEO?
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Popular
The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Product Mix Pricing Strategies – Pricing the Product Mix
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
  • About Marketing-Insider
Category:

Interesting Marketing Articles

The basics of marketing are explained and illustrated in the section ‘marketing explained’. Here, you can find interesting marketing articles. Come back on a regular basis and learn interesting new things about marketing news.

    The new View on Marketing - Marketing reinvented! - Marketing-Insider.eu
    Interesting Marketing Articles

    New View on Marketing: How to Spread your Message!

    by Maximilian Claessens 21st February 2016
    written by Maximilian Claessens

    It’s time to put aside traditional marketing ideas and reinvent marketing – with a new view on Marketing! Here are six key ingredients that develop a new perspective on how to spread your message.

    This new view on marketing, which focuses on building relationships and creating communities, encourages a more strategic view of marketing throughout the organization.
    You may want to keep your usual marketing methods, such as newsletters and press releases, or add such techniques as websites and relationship databases. But the important thing is to integrate these tactics into a wider view of marketing – a totally new view on marketing. That means viewing all communication, whatever it is about, as marketing. Marketing should be embedded in everything you do.
    The six stages described here are based on a model of relationship building, rather than the life cycle of an organization. Thus, you’ll have relationships in all stages and will need to manage them all at the same time. That is what we call the new view on marketing.

    Continue Reading
    21st February 2016
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  • Interesting Marketing Articles

    Next-Gen Marketing Tool: Virtual Reality

    by Maximilian Claessens 17th December 2015
    by Maximilian Claessens 17th December 2015

    Are you looking for a Next-Gen Marketing Tool? One that may boost your business in the future? One that allows you to market things in a way that was not…

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  • Interesting Marketing Articles

    Using Social Media in Marketing – Guide to Social Media Marketing

    by Maximilian Claessens 30th August 2015
    by Maximilian Claessens 30th August 2015

    Using social media in marketing allows businesses to expand their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and…

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  • Interesting Marketing Articles

    5 Don’ts of LinkedIn – 5 Things to avoid on LinkedIn

    by Maximilian Claessens 17th August 2015
    by Maximilian Claessens 17th August 2015

    The 5 Don’ts of LinkedIn – What should you better avoid to present yourself professionally on LinkedIn? How exciting! You’ve just received an invitation for a job interview. And as you…

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  • Interesting Marketing ArticlesMarketing Explained

    How to create a Marketing Plan – 8 Steps Overview

    by Maximilian Claessens 15th July 2015
    by Maximilian Claessens 15th July 2015

    How to create a marketing plan? Actually, every business needs one. But few are able to tell you what exactly a marketing plan should consist of. Therefore, we give you…

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  • Interesting Marketing Articles

    How to write a good Marketing Plan – 5 invaluable Tips

    by Maximilian Claessens 10th July 2015
    by Maximilian Claessens 10th July 2015

    How to write a good marketing plan? This question could be asked by a marketing student, by a company founder, or by a marketing executive. If you need an answer…

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  • Interesting Marketing Articles

    Why Most Marketing Strategies Fail

    by Maximilian Claessens 10th June 2015
    by Maximilian Claessens 10th June 2015

    Without an integrated marketing strategy, your investment is like cold coffee. It’s activity without providing you with the return you aimed at. Why most marketing strategies fail – here is…

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  • Interesting Marketing Articles

    Successful Mobile Marketing – THE foremost issue in Marketing today – How to do it successfully

    by Maximilian Claessens 13th May 2015
    by Maximilian Claessens 13th May 2015

    These days, customers do everything on their smartphones. It is, therefore, only the direct consequence to focus on mobile marketing. Successful mobile marketing – is there any topic more important…

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  • Interesting Marketing Articles

    The 5 Don’ts of Presentations – 5 Sins you better avoid in your presentations

    by Maximilian Claessens 8th April 2015
    by Maximilian Claessens 8th April 2015

    Presentations have to be given. Whether at school, at work or wherever else. Often, presentations are critical for your development – either you are judged and graded based on them,…

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  • Interesting Marketing Articles

    Advertising Evolution – How does it work – in the past and today?

    by Maximilian Claessens 20th February 2015
    by Maximilian Claessens 20th February 2015

    Advertising is a critical component of marketing. But advertising, as marketing, has not always been the same. Over time, advertising, and more specifically, its purpose, has changed – we will…

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Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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