Blogging tends to get overlooked by a lot of marketers because it’s seen as a somewhat antiquated and ineffective method of content marketing compared to, say, vlogging or infographics. But…

There’s a tendency these days to look down upon blogs as passé and old-fashioned – a relic of the days of MySpace and bulletin boards, where people would share their…

There are a lot of tips and tricks that you can use to optimize your email marketing. From engaging subject lines, optimal image use, captivating copy and pitch-perfect CTAs, the…

The information age has been a dream come true for those working in the marketing field, and nowhere is that more true than it is for email marketing. As a…

You can design the most visually spectacular mass mail packed with eye-catching imagery and engaging copy, but none of that really matters if you can’t get the subscriber to open…

One of the most difficult aspects of email marketing is how to balance the scale of customer contact (with mass mails sometimes being simultaneously sent to hundreds of thousands of…

First impressions are, in business as in anything else, extremely important. When it comes to your business, that first impression can often come in the form of your welcome email.…

Email list segmentation is the practice of dividing up your mailing list(s) into smaller, more targeted sub-lists, and then sending only pertinent information to the people within those sub-lists. Those…

It’s a safe bet that you probably get a whole bunch of emails each day. It’s an even safer bet that most of those emails get archived or trashed without…

Free tools for email marketing are an invaluable weapon in your marketing arsenal. Whereas other marketing channels can shift and fluctuate with the vicissitudes of modern online marketing, email marketing…

It’s all very well making sure that your email marketing campaigns are well-put together, carefully personalized and adhere to intricate workflows, but all of that matters little if you cannot…

While email marketing isn’t as flashy or en vogue as other, newer marketing channels, the fact is that it remains very much relevant, and boasts one of the highest ROIs…