It’s impossible to underestimate the importance of marketing to any company, such are the benefits conferred, the customer feedback obtained, and the increase in brand awareness that effective marketing can…

Did you know there are over 1.98 billion websites on the internet, and WordPress powers 43% of them? That is a huge number of websites and a lot of potential…

The post-pandemic world has seen a great many seismic shifts in how we go about our lives, but perhaps nothing was marked as indelibly as how we approach work. Gone…

When companies launch products, they aim for a strong consumer interest, high sales and profitability. Products that are launched are the result of many months and often years of new…

There’s a reason behind every choice. Whether you are choosing what shirt to wear, what food to cook, or what car to buy, your decision making comes down to unique…

There are 6 market penetration strategies that are commonly deployed to increase market share. In this article we weigh the pros and cons of a market penetration strategy and thoroughly…

Influencer marketing campaigns are an increasingly popular tool for businesses to effectively reach a specific target audience. However, influencer marketing can be costly and wasteful if not done right. Here…

This article will completely clear up any and all questions regarding what a buyer persona is (also referred to as customer persona), why you need one, how to create a…

Marketing is an exciting industry made up of a huge number of people that perform various roles with different responsibilities. However, landing a job role in marketing can be difficult,…

Businesses rely on positive customer relationships for their success. These can be achieved through a range of methods and strategies, but primarily involve their buyers being happy with the products…

If you want to stand out from the crowd in the world of ecommerce, you need to find products that are sought after, but face little competition. This is often…

Sometimes referred to as ‘Co-Branding’, Mixed Branding is an effective branding strategy that, when used correctly, can be highly influential and effective for businesses who want to widen their customer…