There are many ways to monetize a blog, but one of the most effective is undoubtedly affiliate marketing. Used correctly, affiliate marketing is an organic, unobtrusive and highly lucrative form of advertising, and one that can earn you passive income without alienating your readers (or even necessarily alerting them to the fact that you’re doing any marketing at all).
If you intend on doing any amount of affiliate marketing via your blog, however, it pays to make sure that you’re using one of the best WordPress themes for affiliate marketing. Although it doesn’t necessarily seem important to use any one WordPress theme over another, the fact is that using the right one can make your affiliate marketing that much more effective.
Over the course of this article, we plan to take a look at the very best themes available for those who wish to make effective use of affiliate links in their blog posts. We’ll also detail the pros and cons of each theme, as well as how much you can expect to pay for it.
Table of Contents
Best WordPress Themes For Affiliate Marketing
You can find a short overview of each WordPress theme below. For a more in-depth look at each one (including pricing), please refer to each theme’s individual sub-section.
- Best for eCommerce integration: Electro
- Best multifunction theme: Tokoo
- Best theme for a content-rich website: Voice
- Easiest to use: Divi
- Most popular: Astra
- Best Professional Presentation: Experts
- Most versatile: Kadence
- Fastest theme: GeneratePress
We are entirely reader-supported. When you buy through links on our site, we may earn a small affiliate commission. This does not affect our opinion of the products linked, which is 100% impartial and unbiased. All prices are given in USD.
Best for eCommerce Integration: Electro
Number one in this list of the best WordPress themes for affiliate marketing is Electro. This modern and intuitive theme is designed for use with WooCommerce, making it perfect for your marketing needs straight out of the box. It has a bunch of advanced eCommerce tools bundled with it, and features full support for such eCommerce websites as Alibaba, Amazon, Walmart, Snapdeal, Flipkart, and many more.
The fact that Electro is easy to use doesn’t necessarily mean that your website has to look generic, however. There are seven different homepages available, and you can tweak layout and colors to your heart’s content.
Most excitingly for affiliate marketing, Electro is deeply integrated with WooCommerce Core and features full support for many frequently-used page builders and extensions such as Slider Commerce, YITH WooCommerce Wishlist, YITH WooCommerce Compare, and many more. This makes it a fantastic theme for affiliate marketers, particularly if you operate as an affiliate to a big website like Amazon or Alibaba.
What We Like
- Lightweight and easy to use
- Fantastic eCommerce support
- Highly customizable
What We Don’t Like
- Customer service can be a little slow to respond
Pricing
- $59 for a regular license with 6 months’ support
Best Multifunction Theme: Tokoo
If affiliate marketing is a big part of your website’s mission statement, but you’d also like more general eCommerce support, then you’d do well to consider Tokoo. This theme has been designed to ensure full support not only for affiliate marketing purposes, but also for multi-vendor and dropshipping too. This makes it one of the best themes for affiliate marketing and many other purposes you can find for WordPress.
Tokoo doesn’t have quite as much versatility or customizability as some of the other themes on this list – it has, for instance, five homepage templates. However, it has a great selection of dynamic elements, such as add-to-cart buttons, zoom-compatible images, search bars, dynamic headers, and many more that combine to help your website catch the eye.
Tokoo also sports megamenus in the style of those that you might see on big shopping sites like Amazon. These megamenus (whether along the top or down the sidebar) are fantastic for vendor sites in ensuring that your customers are able to quickly and easily find whatever it is they’re looking for.
Tokoo is also lightweight, making for fast loading times on your website, and its customizability means that your affiliate marketing website will be both speedy and striking.
What We Like
- Perfect for multipurpose eCommerce sites
- Lightweight code for fast-loading websites
What We Don’t Like
- Not as suited purely to affiliate marketing as competitors
- Lacks the customizability of other themes
Pricing
- $59 for a regular license with 6 months’ support
Best Theme For A Content-Rich Website: Voice
If your website is primarily concerned with content – and you’d like to monetize that with some affiliate links – then Voice is the WordPress theme for you.
Voice comes with a premade template as standard – one that’s tailor-made for content-rich sites such as those that specialize in news or magazine-style articles. While it might sound restrictive to start with a single template, Voice’s powerful suite of customization tools ensures that you’ll be able to modify the base format as much as you like, resulting in a layout and color scheme that belongs entirely to your website.
Because the theme puts content first, it’s perfect for affiliate marketing because it takes the focus entirely off your affiliate links and emphasizes your copy. It also has inbuilt support for banners (which you can use to promote the goods/services of your affiliate partner) and features the ‘Meks Smart’ widget, which allows you to display a dynamic author bio (and, in turn, promote affiliate partners in an unobtrusive manner).
Throw into the mix full WooCommerce support (for all your eCommerce needs), integrated social sharing elements, and even the option to auto-translate content into different languages, and you’ve got a formidable WordPress theme for all of your content marketing needs.
What We Like
- Tailor-made theme perfect for blogs and other content-rich sites
- Full WooCommerce support
- Excellent customization options
What We Don’t Like
- Only a single base template
- Not particularly feature-rich compared with more generalist themes
Pricing
- $69 for a regular license with 6 months’ support
Easiest To Use: Divi
Divi is, according to its creators, the most popular WordPress theme in the world. And there’s a good reason for this – its innovative visual editor means you won’t have to fiddle around with code under the hood to come up with something usable. It’s intuitive, easy to grasp, and means that even complete website novices can have their site up and running in a matter of hours.
This ease of use permeates every facet of Divi, making it by far one of the best WordPress themes for affiliate marketers specifically, and bloggers in general. Drag-and-drop building makes designing a website second nature, and inline editing means all you need to do to add text is simply click and start typing. Divi is so simple to use and straightforward, you’ll require no technical knowledge whatsoever to make a start.
Accidentally deleted a whole slew of blogs? No problem. Divi includes the kind of tools you might expect of a modern word processor, including undo and an extensive redo tool that allows you to restore back through several historical versions of pages (or the whole website). This means you never need to worry about losing material.
With more than 25 native WooCommerce elements built into the theme, too, you can rest assured that Divi has your back when it comes to affiliate marketing and any vendor marketing you might want to do. Add to this around 40 native content elements for adding things like CTAs, comment functionality, contact forms and many more, and you have a recipe for success.
What We Like
- Incredibly easy to use
- Wealth of user-friendly options
- Excellent eCommerce support
What We Don’t Like
- A little expensive
- Occasional issues on the backend
Pricing
- $89/year or $249 for lifetime access
Most Popular: Astra
Another WordPress theme that lays claim to the crown of ‘most popular WordPress theme in the world’, Astra certainly makes a strong case for its assertion, and should not be missed when talking about the best WordPress themes for affiliate marketing. Astra is incredibly popular, and is the go-to theme for a great many affiliate marketers.
Astra’s popularity lies in its accessibility. It’s incredibly easy to use, and with a massive library of pre-made templates for your website, you’ll be able to get off the ground much faster than you would with a less intuitive WordPress theme. That said, Astra has plenty to keep the veteran affiliate marketer busy too, and so offers something for everyone. It’s this versatility and universal appeal that has seen 1.6 million people make use of Astra.
Integrated SEO optimization makes sure that your content will be hitting page one of Google, which is – as with any content marketing – absolutely crucial for getting noticed. And with the attention garnered by your strong search engine showing, you’ll soon have scores of readers clicking through on your affiliate links.
Astra also boasts a plethora of integrated WordPress tools such as Elementor, WooCommerce and Yoast. These tools remove a lot of the tedious minutiae from the task of managing your website, and free you up to focus on what matters – your content and affiliate marketing.
Astra is also built upon an extremely lightweight chassis, making sure that your website is blisteringly fast and ensuring a lower bounce rate among your readers as they click through on article after article. When it comes to page speed, it might only be beaten by GeneratePress.
What We Like
- Incredibly easy to use
- Strong suite of backend tools
- Extremely fast site load times
What We Don’t Like
- Tool and element suite not as comprehensive as those of some competitors
Pricing
- Astra Pro: $59
- Essential Bundle: $169
- Growth Bundle: $249
Note: Astra is frequently offering limited-time discounts off the above prices, so make sure to check their current pricing frequently.
Best Professional Presentation: Experts
If you work in finance or otherwise need a website that looks professional and trustworthy, then Experts may well be the best WordPress theme for your affiliate marketing needs. This WordPress theme immediately sells any visitors on your work ethic, your attention to detail, and your reliability.
25 demos are bundled with Experts, allowing you to get your website up and running very quickly. It also includes a drag-and-drop editor that allows you to ensure that your website stands out from the crowd and offers the reader something special.
There are several default layouts included with the theme that allow you to fine-tune various sections of your website. With layouts included for portfolios, blogs, case studies and services, you can cut through the minutiae of getting a website set up and get your affiliate marketing schemes off the ground that much faster.
Experts also comes with almost $60 worth of premium plug-ins for free. These include Slider Revolution, with which you can create slick and professional-looking presentations, and WPBakery Visual Composer to make designing your website and individual pages even faster and more straightforward. It’s also fully integrated with WooCommerce, allowing you to put your eCommerce plans into action ASAP.
Experts makes sure that your content is 100% mobile-ready too, so you don’t have to worry about having to go back later on to tinker with the settings in order to ensure that your website displays correctly on mobile devices.
What We Like
- Easy to design and build websites that look great both on desktop and mobile
- $60 of premium plug-ins included for free
- Slick and professional-looking visuals
- Excellent suite of plug-ins and tools for financially-slanted websites
What We Don’t Like
- Customer support can be slow to respond
- Occasional plug-in conflicts that can be difficult to solve
Pricing
- $49 for a regular license with 6 months’ support
Most Versatile: Kadence
One of the strongest contenders on the market for best affiliate marketing theme right now is the Kickstarter-funded Kadence. This theme is built on WordPress’s native Gutenberg core, and by smartly sticking to the script and not trying to reinvent the wheel, it offers a versatile, speedy package that gets almost everything right.
This compatibility with Gutenberg means that you can edit your entire site within WordPress’s Gutenberg editor while retaining all the functionality offered by the Kadence theme. This makes editing – whether a single blog post or the entire website – fast, smooth and intuitive. There’s no attempt to superimpose superfluous code or features over Gutenberg.
Kadence is also lightweight and speedy, meaning that your website will load in quickly and easily for pretty much any visitor. It also means that you’ll have your website up and running extremely quickly once you’ve decided to go with Kadence – there’s no clunky code that requires tedious hours of optimization or compatibility troubleshooting.
Kadence has so much native utility, too, that you’ll find that you won’t need to use too many additional plug-ins. This translates to a speedy website that almost never encounters plug-in incompatibility issues, which means that your readers will enjoy a fluid, uninterrupted experience on your website.
Kadence also includes ShopKit, a powerful WooCommerce extension that will allow you to make the most of your affiliate marketing schemes.
What We Like
- Unparalleled out-of-the-box functionality
- Lightweight code makes for a fast-loading website
- Highly versatile – change your entire website with a few clicks
- Even the free version has tons of utility
What We Don’t Like
- Premium versions are quite pricey
Pricing
- $129/year for the Essential Bundle (first year only; subsequent years $149)
- $199/year for the Full Bundle ($219 for any year past the first)
Fastest Theme: GeneratePress
One of the most important aspects of any affiliate marketing website is speed. If your webpages take longer than even a fraction of a second to load in, it may be a deal-breaker for the modern consumer, who expects results and expects them instantly.
GeneratePress is one of the best affiliate marketing WordPress themes available for ensuring a website that’s fast, stable, and reliable. One of GeneratePress’ biggest priorities was ensuring speed and stability – in fact, they were one of the first WordPress themes to focus on this – and years later, they’re still doing a fantastic job of this.
GeneratePress requires a little more backend knowledge than some of its contemporaries, so be prepared to do a little tinkering before you’ve got to grips with everything. However, once you’ve figured things out, you’ll have one of the most blindingly fast websites in your industry.
What We Like
- Hands down the fastest WordPress theme around, with frequent 100% PageSpeed scores
- Excellent customer support – 98% of queries get a response on the same day
What We Don’t Like
- Technically complex – not for beginners
- Fewer integrations than some competing themes
Pricing
- Free version available
- $59/year for the premium version
- $249 for lifetime access
Conclusion
One of the best things about WordPress themes is that there is a wealth of them to choose from – so you’ll have no trouble managing to find one that’s perfect for your needs. A great number of those themes are, as we’ve seen, absolutely perfect for affiliate marketing, and the fact of the matter is that affiliate marketers are in a better place than ever when it comes to plying their trade online.
While the themes presented above are undoubtedly some of the best WordPress themes for affiliate marketing, the best WordPress theme for your business will depend on your needs, of course. Do you need a speedy, reliable website to encourage impulsive click-throughs and low bounce rates? Or would you rather something slick and visually appealing that will have readers sticking around?
Whatever you ultimately end up opting for, remember that many themes offer free trials, making it easy to shop around before pulling the trigger on any particular one. Simply take your time and exercise due diligence, and you’ll soon have the perfect theme for your business.
