The marketing instruments, consisting of the 4 or 7 Ps of marketing or the marketing mix, are a basic of marketing. What are the marketing instruments and how do they…
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What are the different types of consumer products, and how can the categories of product be distinguished? In another article, we have described already that there are 4 types of…
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It’s time to put aside traditional marketing ideas and reinvent marketing – with a new view on Marketing! Here are six key ingredients that develop a new perspective on how…
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Are you looking for a Next-Gen Marketing Tool? One that may boost your business in the future? One that allows you to market things in a way that was not…
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The rules for effective SEO have shifted notably over the past few years. Therefore we offer you tips on the current state of SEO and how you can optimize your…
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In many cases, companies must initiate either a price cut or a price increase. But initiating price changes should be done right to lead to success. Just initiating price changes…
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Companies must adjust their basic prices to account for differences in customers and situations. There are seven price adjustment strategies: Discount and allowance pricing, segmented pricing, psychological pricing, promotional pricing,…
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Using social media in marketing allows businesses to expand their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and…
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Pricing strategies tend to change as a product goes through its product life cycle. One stage is particularly challenging: the introductory stage. This is called New Product Pricing. When companies…
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The 5 Don’ts of LinkedIn – What should you better avoid to present yourself professionally on LinkedIn? How exciting! You’ve just received an invitation for a job interview. And as you…
