The Product Life Cycle contains five distinct stages. For the four stages introduction, growth, maturity and decline, we can identify specific product life cycle strategies. These are based on the characteristics…
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After having been launched, a product should enjoy a long and happy life. But each product has a product life cycle (PLC) – the product’s life is not infinite. In…
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“New products are the lifeblood of a company” (Philip Kotler). Old products simply mature and fade away, so companies must develop new ones to stay successful. To do so, there…
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Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development.
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Without an integrated marketing strategy, your investment is like cold coffee. It’s activity without providing you with the return you aimed at. Why most marketing strategies fail – here is…
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Search engines are crucial for finding information and websites. But do you know how search engines work? In order to understand how search engines work, we have to take a…
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Marketing Explained
Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?
What is a service? While this is a simple question, it is more complex than you might think. Is it the coffee you get served in your favorite coffee bar?…
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After having taken a look at the product line decisions, product mix decisions need to be discussed. Product mix decisions arise as soon as an organization has several product lines.…
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Beyond decisions about individual products and services, the product strategy also requires product line decisions. That is, it calls for building a product line. But what is a product line,…
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Interesting Marketing Articles
Successful Mobile Marketing – THE foremost issue in Marketing today – How to do it successfully
These days, customers do everything on their smartphones. It is, therefore, only the direct consequence to focus on mobile marketing. Successful mobile marketing – is there any topic more important…
