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Maximilian Claessens

Maximilian Claessens

  • Marketing Explained

    Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage

    by Maximilian Claessens 2nd July 2015
    by Maximilian Claessens 2nd July 2015

    The Product Life Cycle contains five distinct stages. For the four stages introduction, growth, maturity and decline, we can identify specific product life cycle strategies. These are based on the characteristics…

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  • Marketing Explained

    Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

    by Maximilian Claessens 30th June 2015
    by Maximilian Claessens 30th June 2015

    After having been launched, a product should enjoy a long and happy life. But each product has a product life cycle (PLC) – the product’s life is not infinite. In…

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  • Marketing Explained

    New Product Development Strategies (NPD) and Types of new Products

    by Maximilian Claessens 23rd June 2015
    by Maximilian Claessens 23rd June 2015

    “New products are the lifeblood of a company” (Philip Kotler). Old products simply mature and fade away, so companies must develop new ones to stay successful. To do so, there…

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  • Marketing Explained

    Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

    by Maximilian Claessens 16th June 2015
    by Maximilian Claessens 16th June 2015

    Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development.

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  • Interesting Marketing Articles

    Why Most Marketing Strategies Fail

    by Maximilian Claessens 10th June 2015
    by Maximilian Claessens 10th June 2015

    Without an integrated marketing strategy, your investment is like cold coffee. It’s activity without providing you with the return you aimed at. Why most marketing strategies fail – here is…

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  • SEO

    How Search Engines work – Understanding Google & Co

    by Maximilian Claessens 9th June 2015
    by Maximilian Claessens 9th June 2015

    Search engines are crucial for finding information and websites. But do you know how search engines work? In order to understand how search engines work, we have to take a…

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  • Marketing Explained

    Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?

    by Maximilian Claessens 3rd June 2015
    by Maximilian Claessens 3rd June 2015

    What is a service? While this is a simple question, it is more complex than you might think. Is it the coffee you get served in your favorite coffee bar?…

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  • Marketing Explained

    Product Mix decisions – Width, length, depth and consistency

    by Maximilian Claessens 1st June 2015
    by Maximilian Claessens 1st June 2015

    After having taken a look at the product line decisions, product mix decisions need to be discussed. Product mix decisions arise as soon as an organization has several product lines.…

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  • Marketing Explained

    Product Line Decisions – Building a Product Line

    by Maximilian Claessens 26th May 2015
    by Maximilian Claessens 26th May 2015

    Beyond decisions about individual products and services, the product strategy also requires product line decisions. That is, it calls for building a product line. But what is a product line,…

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  • Interesting Marketing Articles

    Successful Mobile Marketing – THE foremost issue in Marketing today – How to do it successfully

    by Maximilian Claessens 13th May 2015
    by Maximilian Claessens 13th May 2015

    These days, customers do everything on their smartphones. It is, therefore, only the direct consequence to focus on mobile marketing. Successful mobile marketing – is there any topic more important…

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    The Macro Environment – Six Forces To Consider (DEPEST/ DESTEP)

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    Three Levels of Product – Core Value, Actual Product and Augmented Product

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Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • Marketing Explained

      Marketing vs Branding – What’s the Difference and…

      1st August 2022

      Marketing Explained

      Marketing vs Advertising: What’s the Difference?

      26th July 2022

      Marketing Explained

      The Macro Environment – Six Forces To Consider…

      20th July 2022

      Marketing Explained

      What is the Core Product? Understanding the Core…

      18th July 2022

      Marketing Explained

      How to Develop New Products? Steps to Successfully…

      8th July 2022

      Marketing Explained

      The Key Features of Services and How to…

      6th July 2022

      Marketing Explained

      8 Essential Digital Marketing Strategies Every Business Should…

      4th July 2022

      Marketing Explained

      Experiential Marketing – Definition, Examples and Guide to…

      26th June 2022

      Marketing Explained

      What is Green Marketing? Definition and Examples of…

      19th June 2022

      Marketing Explained

      What is Sustainable Marketing? – Definition and Implementation…

      16th June 2022

      Marketing Explained

      Marketing Research Process: How to do Marketing Research…

      10th June 2022

      Marketing Explained

      Macroenvironmental Factors – Six Forces that Affect a…

      3rd June 2022

      Marketing Explained

      7 Functions of Marketing – What are the…

      26th May 2022

      Marketing Explained

      Jobs for a Marketing Major – Jobs You…

      17th May 2022

      Marketing Explained

      Branding Strategies – What are the Best Branding…

      8th May 2022

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