December 2020

There are four distinctive types of consumer products: Convenience products, Shopping products, Specialty products and Unsought products. We take a closer look at convenience products and in particular shed light…

So you want to know how much a marketing job pays? Let’s take a look at typical salaries in marketing. The marketing job industry can be daunting if you don’t…

The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. There are four stages of the product life…

Search engine optimisation (SEO) is a rapidly changing landscape where SEO professionals work to rank their clients’ websites for relevant search phrases. What will work successfully in the future is…