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    • I: Marketing and the marketing process
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          • Differentiation
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    • II: Understanding the marketplace
      • The Macro Environment
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      • The Buyer Decision Process
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    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
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        • The New Product Development Process
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        • What is a Price?
        • 3 Major Pricing Strategies
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      • How to write a good Marketing Plan
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Popular
The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Market Segmentation Criteria – How to segment markets
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
      • SEO Rules for 2016
  • About Marketing-Insider
Monthly Archives

November 2020

    Marketing Job Interview Questions - What you will be asked in an interview
    Marketing Explained

    Marketing Job Interview Questions – What you will be asked when applying for Marketing Jobs

    by Maximilian Claessens 28th November 2020
    written by Maximilian Claessens

    When looking to get a job in the marketing field, you will need to complete a marketing job interview. During such an interview, you will be asked a number of questions that an employer will use to assess your qualifications. There are a few questions that will almost certainly appear in every marketing job interview. By preparing for them, you will be in a good position to get your dream job in the marketing field.

    Can you explain your previous background?

    One of the marketing interview questions that you may be asked is can you explain your previous background? While the employer will see your resume with your experience, they will want to get specific details about what you did in previous years in the marketing field. It is important to give them specific details about your experience and then explain to them how your background will benefit the company in the immediate future.

    What are your career goals?

    Another one of the most common marketing interview questions is “What Are Your Career Goals?” This question will help an employer get a sense of what you plan on doing in your career in the future. They will want to know if you are looking for growth and advancement. An employer will also want to see if your future career goals are a good fit for the organization and if they are compatible with the company’s objectives in the future.

    How do you interact with people?

    When going on a job interview in the marketing field, an employer may also ask you “How do you interact with people?” as one of the marketing interview questions. While this may be a very simple question, it is asked to assess your people skills and how comfortable you are with interacting with clients and vendors. If you can prove to an employer that you are good with people, they will be more motivated to hire you for any given marketing position.

    Do you have experience in our industry?

    One of the most common marketing interview questions is if you have any experience in a specific industry. If you have experience at an advertising agency and are interviewing for a position at another company like this then the answer would be a definite yes. However, there may be other companies in other industries that are looking to market themselves and need someone who is familiar with how to market their business. Even if you don’t have experience in a particular industry, it is best to stress your marketing expertise and how you will help their company run successful marketing campaigns.

    What salary are you looking for?

    When it comes to interviewing for a job in the marketing field or any other field, an employer will want to know what your salary requirements are. This question is used to find out if they have the kind of budget for you. They will also want to make sure that your salary requirements are ideal for your qualifications and background. With your salary requirements, a company will be able to ensure that they will pay a salary that is affordable for them and fair to you.

    How can you help our company?

    In the marketing field, results are a key in determining the value of an employee. When a company is interviewing for marketing positions, it will want to know how you can help their company succeed. Anytime you are asked this question, it is important to tell them about your accomplishments and how they will benefit the company in the near future. By informing the company about how you can help them, they will be more inclined to hiring you for an open marketing position.

    What marketing methods are you most knowledgeable of?

    During a marketing interview, an employer will also want to know your level of expertise. They will ask you what marketing methods you are more familiar with. A company asks this question so that they can determine if you have the skills and expertise they are looking for to reach their goals. If you are familiar with all of the most common and most advanced marketing methods, you will be in great position to get the job.

    28th November 2020
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  • Marketing Explained

    Innovative Digital Marketing Techniques To Grow Your Online Presence

    by Maximilian Claessens 1st November 2020
    by Maximilian Claessens 1st November 2020

    Competition for search engine rankings and audience attention online is at an all-time high, and as a result, businesses need to get inventive if they want to succeed. While traditional…

    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    How New Tech Is Disrupting Marketing in 2020

    by Maximilian Claessens 1st November 2020
    by Maximilian Claessens 1st November 2020

    Technology has caused vast changes across multiple industries around the world. More often than not, people assume that the changes caused by technology are destroying the future of work. On…

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Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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