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    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
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      • What is SEO?
      • How Search Engines work
      • How to do SEO?
      • SEO Rules for 2016
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Popular
The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Market Segmentation Criteria – How to segment markets
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
      • SEO Rules for 2016
  • About Marketing-Insider
Monthly Archives

September 2020

    How to Launch a Successful Marketing Campaign - 6 Hints to get started
    Marketing Explained

    How to Launch a Successful Marketing Campaign

    by Maximilian Claessens 20th September 2020
    written by Maximilian Claessens

    Online marketing is essential for any successful business, but before you invest in the development and launch of a new campaign, you want to be sure that you are doing everything you can to attract customers. When a campaign is targeting the wrong customers or failing to attract anyone, it quickly becomes a massive waste of money.

    To help you get started, here are some recommendations that you can easily implement to help you on your way towards a successful marketing campaign.

    1. Research

    The first step for any company that wants to develop a successful marketing campaign is research. You will need to know about your industry, what other successful campaigns have looked like in the last year, and how to get your specific audience to take notice and respond.

    When you consider the time and money that goes into a successful campaign, getting this part right, to begin with, is essential. If you are uncertain of where you should start, then here is a great place to start: The 8 Types Of Market Research—And How To Use Them.

    2. Ask for Help

    One of the most important and effective things you can do to run a successful marketing campaign is to ask for help. With so much competition, it is difficult to build up a brand alone, especially if you have very little marketing experience.

    Working alongside a reputable marketing agency is the best thing you can do for your business. The outlying cost will soon be made up for by your new customers and improved brand. Some agencies specialize their services but it is typically easier to invest your time with an agency that can do your digital marketing, graphic design and web design. There are agencies that are full service such as  Ascendancy Digital Marketing and it’s easier for you to build rapport with one company that really understands your brands image and how to execute that then trying to put several parts of the pieces together.

    3. Know Your Audience

    The next step necessary for a successful campaign is understanding your audience. This might involve developing representations of your ideal customers based on data about your existing customers and market research.

    It takes time to define your target audience and determine where they spend their time online and how you can best reach them. When you know your audience, you can predict what methods will work for them.

    4. Plan

    Unless you have a long term actionable plan in place, your marketing scheme will most likely fizzle out. Design a plan that will steer you through the various phases of your campaign, and allow yourself the flexibility to adapt as you discover what is working for you and what isn’t.

    Your plan should include a breakdown of phases (design, pre-launch, launch, post-launch, etc.), your budget, email templates for reaching out to people, information about your target audience, a content calendar, your SMART goals, a list of people who will help promote your campaign, tools that you intend to use, and more.

    5. Manage Your Time

    All of this takes time. You need to plan and design, promote, evaluate, and adapt and continually push yourself forward. You need to be consistent, which is why you need to set time aside to manage your campaign and give yourself sufficient time to take the necessary steps.

    Campaign timing advice:

    • Put together an organized promotion calendar.
    • Reach out to existing customers and partners before you start your campaign.
    • Follow up with people who agreed to help you get the word out.
    • Reach out to influencers who could promote your campaign.
    • Ask your friends and family to help out by sharing your campaign.

    6. Evaluate and Adapt

    When you first launch a campaign, it is not uncommon to experience less success then you may have hoped for. It is essential that you continually evaluate, adapt, and refine your process. You must be willing to make small, or even very large changes if you want to see success.

    20th September 2020
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  • Marketing Explained

    Tips for Writing SEO-Optimized Content for Beginners

    by Maximilian Claessens 10th September 2020
    by Maximilian Claessens 10th September 2020

    Freelance content writing is a remote digital marketing job, which will allow you to have complete freedom of where and when you work. However, before you take the plunge, you…

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  • Marketing Explained

    Marketing Techniques To Boost Website Traffic

    by Maximilian Claessens 6th September 2020
    by Maximilian Claessens 6th September 2020

    When your website is just not getting that much traffic, it can be hard to manage. For many, less traffic means lower profits and this never good for any business.…

    2 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    3 Common Reasons Why eCommerce Sites Are Leaking Revenue

    by Maximilian Claessens 4th September 2020
    by Maximilian Claessens 4th September 2020

    When it comes to eCommerce, there’s almost always a way to tighten up your efforts and material to maximize sales. Some of you might think you’re doing okay, but are…

    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail

Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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