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Popular
The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Market Segmentation Criteria – How to segment markets
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
      • SEO Rules for 2016
  • About Marketing-Insider
Monthly Archives

August 2020

    The Pros and Cons of Outsourcing the Design of Marketing Materials
    Marketing Explained

    The Pros and Cons of Outsourcing the Design of Marketing Materials

    by Maximilian Claessens 27th August 2020
    written by Maximilian Claessens

    Marketing materials such as white papers, logo design, presentation materials and more are a staple in the business world. For companies needing to get these produced – or reproduced – the question arises whether they should be done in-house or outsourced?

    For this article, we examine the pros and cons of outsourcing to see if it’s worthwhile to do.

    Pro – Ability to Use Specialists

    It’s not always preferable to work with a generalist media agency that covers many facets of marketing. Instead, specialist agencies are often better than generalists and in-house marketing departments trying to do everything themselves.

    For instance, a presentation design agency is one that is keenly focused on knocking it out of the park with impressive materials. Their presentation designers work day in, day out on delivering marketing materials, investors’ briefs, and other documents that any company would be proud of.

    While it might seem too limiting to hire a media agency that’s so specific in their services, this PowerPoint company proves that there’s genius to it. No one is going to know how to get the most out of a presentation than their type of agency. The PowerPoint company Buffalo 7 creates dynamic animation and stunning designs, led by storytelling, which can showcase your company perfectly.

    Con – Materials May Take Longer to Create and Get Approved

    Getting externally produced marketing materials approved by the Managing Director or the board will almost always require more time.

    Those that are produced internally already use the relevant information. The employees don’t need to get up to speed on the business, request access to, or to receive and process brand information to begin creating the materials. Fewer meetings are also required during this process too.

    Pro – Avoids Diverting Staff Away from Core Activities

    When there isn’t a marketing department yet because the business hasn’t grown to an appropriate size to support one, then it’s a staff member who must take on the responsibility.

    Often they’re employed in another role, so more often than not, they’re being asked to divert away from other important tasks. Their split focus attention isn’t great when marketing materials must be top-notch.

    Con – Some Owners Still Prefer to Do Everything In-House

    Some owners like to hold a tight rein on their business. One way that this rears its ugly head is that he or she refuses to outsource.

    Even when the marketing materials could be produced faster and more professionally, they’re a tough crowd! Convincing them is an uphill battle to win them over, which will require time to do. Even when the internal team tries to persuade the owner, it’ll require longer to get them on-board.

    Pro – Work with Professionals

    A dedicated media company will have sufficient people that they can deliver at all levels on whatever materials are needed.

    Whether they’re a specialist one that produces only presentations or runs digital advertising campaigns only, or they cover several services under one roof, it’s still their bread and butter. They’re not just trying to squeeze it into their day.

    Depending on the services they offer, within their team will be individual specialists in copywriting, graphics, design, and more. This results in highly specific work produced compared to someone at a company trying to figure their way through generating marketing materials and not messing up.

    Con – Additional Expense Beyond Current Staffing Costs

    The current full-time and part-time staffing expenses can be seen as a sunk cost by the owner.

    Choosing to outsource the production of the marketing materials is a new invoice on top of those expenses. When there’s a belief at the top that existing staff “should be able to handle this”, proposing the additional outsourcing expense is a tough sell.

    Sometimes, there needs to be a way to financially justify the expense in terms of a demonstrable ROI for outsourcing.

    Pro – Downsizing the Marketing Department

    For owners who go the opposite direction and are currently looking to outsource, they may see downsizing or the complete removal of the current marketing department as a major plus point.

    When they want to reduce the office floor space, let the marketing people go and outsource, then it may start with outsourcing marketing materials and grow exponentially from there. The company’s marketing strategy for all its brands may well be next.

    Con – Requires Sharing of Confidential Business Data

    Marketing materials are not something that you wish to fall into the hands of competitors.

    When agreeing to work with an outside marketing firm, it’s necessary to share confidential internal data with them. You’re relying on their servers being secure. NDA’s may be necessary to confirm that the external agency and their staff know what they’re taking on too.

    It’s also important to be aware of national and European data-sharing laws to avoid breaching them by outsourcing and sharing information.

    It requires some forethought when mulling over whether to outsource the production of marketing materials and perhaps other items too. Not every business owner will be comfortable with the idea, and existing marketing departments may not either. However, there are significant benefits to doing so, including better quality results.

    27th August 2020
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  • Marketing Explained

    New Product Development Challenges – How to solve roadblocks on the way to success

    by Maximilian Claessens 22nd August 2020
    by Maximilian Claessens 22nd August 2020

    Companies are constantly developing new products to keep up with consumer demand, technological advancements, and innovations. Although developing a new product can be profitable, companies can be confronted with many…

    2 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    6 Key Things to Consider Before Your First Email Marketing Campaign

    by Maximilian Claessens 15th August 2020
    by Maximilian Claessens 15th August 2020

    Email marketing is one of the most effective ways of getting the message out there about your brand, products, and services – but it’s normal to be a little apprehensive…

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  • Marketing Explained

    Black Friday Marketing Strategies – Boost your sales on Black Friday

    by Maximilian Claessens 15th August 2020
    by Maximilian Claessens 15th August 2020

    Every merchant knows that Black Friday is a day that can provide a lot of profit in a short amount of time. It also allows merchants to capitalize on the…

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  • Marketing Explained

    6 Ways Marketers Can Reduce the Impact of Click Fraud

    by Maximilian Claessens 2nd August 2020
    by Maximilian Claessens 2nd August 2020

    For modern marketers, click fraud can be a real scourge. There are various different forms that click fraud can take, but they all amount to more or less the same…

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Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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