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The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
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Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Product Mix Pricing Strategies – Pricing the Product Mix
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
  • About Marketing-Insider
Monthly Archives

June 2020

    Artificial Intelligence in Marketing - Automating Marketing with AI
    Marketing Explained

    Artificial Intelligence in Marketing – Automating Marketing with AI

    by Maximilian Claessens 20th June 2020
    written by Maximilian Claessens

    Many companies find that applying Artificial Intelligence to their marketing strategies can both improve the digital experience platform (DXP) and make the consumer experience better. However, many of these companies and marketing professionals miss a lot of key opportunities to use Artificial Intelligence, or (AI), to make their content more dynamic and analyze the user data that they receive correctly. This is an exciting and new form of marketing that few are able to take full advantage of. The first step to using Artificial Intelligence in marketing is to educate yourself about what it truly is and how it can make a huge, beneficial change to your marketing approach.

    Origins of Artificial Intelligence in Marketing

    While Artificial Intelligence as we know it is a fairly new thing, it was over half a century ago that Alan Turing wrote about machines that could possess the thinking power of humans. Today, Artificial Intelligence is transforming the field of marketing. Many companies use Artificial Intelligence to generate suggestions for consumers and other tasks, a far cry from Turing’s dream of playing chess with a machine.

    Use Artificial Intelligenceto Design Your Web Presence

    A huge part of establishing a web presence for your brand is making an automated queue of content. Artificial Intelligence can help with this task, helping choose the best order for posts and when they should go live for the best effect. You can also implement Artificial Intelligence in marketing to explore emerging platforms for you to use in marketing. For example, Artificial Intelligence may be used to present virtual reality or augmented reality to appeal to a wider array of consumers. If you are hiring AI professionals to start Artificial Intelligence for you, look for those comfortable and confident with digital experience delivery and content generation.

    Artificial Intelligence can be Personalized to Individual Users

    Using Artificial Intelligence for your brand can synthesize related content across an array of platforms. This can help to appeal to users who use different platforms or social media by going to them. For example, it will post on platforms x, y, and z. This will appeal to a wide audience as well as help the machine to learn about members of the audience, including to what they are receptive.

    Analytics of Artificial Intelligence In Marketing Is Richer

    Marketing strategies have long put importance on the descriptive as well as diagnostic data they can analyze about consumers, but with the help of AI that becomes richer and more varied. This allows you to glean insights about your target audience that will help you engage with them more fully.

    20th June 2020
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    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

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    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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