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Popular
The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Product Mix Pricing Strategies – Pricing the Product Mix
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
  • About Marketing-Insider
Monthly Archives

May 2020

    Content Ideas for App Marketing - How to spread Word about your Apps
    Marketing Explained

    Content Ideas for App Marketing – How to spread Word about your Apps

    by Maximilian Claessens 15th May 2020
    written by Maximilian Claessens

    Developing an app is only the beginning. It is easy to convert a simple, mature idea into an app that users can use to solve their everyday problems, especially since you don’t have to be an expert coder or an engineer to develop an app. As long as you can make your idea or vision clear, you can have a team of expert developers making the app for you.

    The real challenge is marketing the app to the right users. At this point, you need good content ideas for app marketing. Digital marketing certainly makes the process easier and more affordable. Content marketing remains one of the most popular digital marketing instruments to use when marketing an app, and these content ideas will get you started with marketing your app right away. Let’s take a closer look at five of the best content ideas for app marketing.

    Content Ideas for App Marketing - How to spread Word about your Apps
    Content Ideas for App Marketing – How to spread Word about your Apps

    App Development Stories

    As mentioned before, you can now work with top names like Appetiser to get your own app made. No matter what idea you have in mind, Appetiser can help you create a suitable UX flow, design a user interface, and go through the process of getting the app ready for users.

    This process is fascinating enough to use as part of your content marketing campaign. You could talk about how the team from Appetiser helped you finalise your idea. You could share content about the development and testing process. Don’t forget to engage potential users by asking them to participate in testing.

    Telling stories about app development is one of the best content ideas for app marketing and a great way to get users excited about your app early. You are jumpstarting the rest of your digital marketing campaign and inviting users early in the game; you don’t have to worry about generating excitement later.

    Deliver Value

    Every app has value. The values can be benefits, convenience factors, and other aspects that make the app valuable in the eyes of its users. Unfortunately, the values you are trying to deliver are not always clear.

    This is where content marketing comes in handy. You can share content about how to best benefit from the app. Talk about how to use certain features and focus on how users can maximise those features to their advantage. Don’t hesitate to share secrets about the app too.

    As users start utilising the app, they will search for tutorials and additional knowledge on how to maximise their use of the app. Your content will already be on your website at that point, which means you can maximise your conversion and deliver real value at the same time.

    Talk About Use Cases

    Another great content idea for app marketing is to develop is a use-case scenario. Imagine how users will utilise your app when they get their hands on it and discuss those use cases in your content. This type of content is perfect for reaching users who aren’t sure about which app to use for a specific purpose.

    For example, you can talk about how to better book hotels using the app’s features. When potential users search for apps that allow them to get better deals and rewards from hotels, they will find your article and immediately see how the app suits their requirements and needs perfectly.

    At the same time, talking about use cases allows you to boost the value of the app among existing users. By talking about the Deals page and how users can get notified whenever a suitable promotional offer comes along, you attract users who ordinarily use the app only to make reservations.

    Teasers

    Teasers – of the app itself and the new features you are adding to future updates – are still among the most popular (and most effective) types of content and content ideas for app marketing to publish regularly. Have you noticed how the change logs of top apps now tell stories and are designed to be interesting?

    Teasers can be posted on your own landing page to keep users engaged, or as a part of your change logs to convince users to update to the latest version. You don’t even have to be formal when writing teasers; in fact, you shouldn’t.

    Funny teasers have the opportunity to go viral. Invest enough time and energy towards writing good change logs and teasers for your app to garner attention to it. You can boost your app’s standings on the App Store popularity ranking with a good teaser or change log.

    User Generated

    Last but certainly not least, don’t forget to consider getting users to tell their stories about the app. User-generated content is still very impactful. They come from actual users and tend to have higher credibility compared to native content.

    With user-generated content, you can play with formats and details about the content more. Traditional testimonials just wouldn’t cut it. Make videos, tell stories, and try to position users as independently as possible.

    That’s it! These 5 content ideas can help you generate the right amount of attention as you begin promoting your app.

    Author Bio: Grace is an experienced freelance SEO expert specialising in writing for businesses and individuals that want to use technology to achieve their digital goals.

    15th May 2020
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  • Marketing Explained

    Corona Marketing Strategies – Reaching your Customers in Times of Corona

    by Maximilian Claessens 9th May 2020
    by Maximilian Claessens 9th May 2020

    The coronavirus has shaken the fundamental business world for many companies. Consumers do not spend as much money, with many losing their jobs or suffering from economic uncertainties. Employees cannot…

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Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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