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The Macro Environment – Six Forces in the Environment of a Business

The New Product Development Process (NPD) – Obtain new Products

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Characteristics of Services: What is a Service – And what makes it so special?

Three Levels of Product – Core Value, Actual Product, Augmented Product

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Categories of New Products – What is a New Product?

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Product Mix Pricing Strategies – Pricing the Product Mix

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November 2019

Marketing Explained
10 Deadly Sins of Marketing and how to Avoid them

by Maximilian Claessens 21st November 2019

by Maximilian Claessens 21st November 2019

There are many things that can go wrong in marketing. You should be aware of the deadly sins of marketing to avoid them. If they happen, however, it is not…

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Marketing Explained
How to use Amazon for Marketing? – Ways to use Amazon for marketing your products and businesses

by Maximilian Claessens 11th November 2019

by Maximilian Claessens 11th November 2019

Amazon is a great place for firms to market their products. With its unique search engine, it offers plenty of opportunities for optimizing your product pages, while also allowing the…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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