Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
  • About Marketing-Insider
Popular
The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Product Mix Pricing Strategies – Pricing the Product Mix
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
  • About Marketing-Insider
Monthly Archives

September 2019

    How to do Influencer Marketing - A step-by-step guide
    Marketing Explained

    How to do Influencer Marketing – A step-by-step guide

    by Maximilian Claessens 24th September 2019
    written by Maximilian Claessens

    If you want to increase awareness for your brand, then this is the information you are looking for that will help you successfully promote your business or product. Influencer marketing is a business strategy that is increasingly being used by firms of all sizes to drive the brand name into the larger market. This is due to the fact that those who utilize social media are more apt to tell family and friends about products that they see. It is important to plan carefully to ensure that you captivate your audience, and it is wise to promote various products or services all across the social spectrum to ensure you attract the attention of a variety of online users. In this article, we provide a step-by-step guide telling you how to do influencer marketing.

    What Influencer marketing can do for your company

    The use of influencer marketing can help with your company’s authenticity, help increase website traffic as well as awareness of your brand, and help engage the public. If you are in need of driving quality traffic to your landing page, then influencer marketing is just what you are looking for. With a great marketing strategy you can easily captivate your audience, increase sales, and obtain a farther reach in regards to who can see your product and what you have to offer. However, it is essential to understand the steps that you will have to take to ensure influencer marketing works effectively for your company’s needs.

    Necessary steps for successful influencer marketing campaigns

    First, it is important to start every plan with a goal in mind. Therefore, it is pertinent to figure out what results you are looking for in reference to your marketing approach. Once you have made your plan, it is time to find influencers that can help you achieve your goals. These individuals will help you create awareness on social platforms such as Instagram, YouTube, Twitter, and LinkedIn just to name a few. It is important to understand that not every influencer can help you boost sales or increase your brand’s awareness; therefore, it is wise to choose your influencers carefully to ensure your needs are met.

    Next, weigh out the cost you are willing to expend before you utilize influencer marketing techniques. Many influencers feel they do all of the work and receive very little compensation for their efforts. It is best to consider if you want to pay per post, offer free products, or pay for each click that the influencer sends to your landing page. Ultimately, the better you compensate your chosen influencer, the harder they will work for you.

    Finally, after you have set your goals and found effective influencers you will need to plan your campaign. It is necessary to work closely with your influencers to set up social media channels, consider give-a-way contests, and create content that is unique to your business. As a busy business owner it may seem like you do not have the time to spare; however, this is where working with influencers makes influencer marketing one of the easiest business strategies for success.

    It will take time, effort, and money to see your business grow, but you will be satisfied with the results that influencer marketing can provide for your business. If you have been struggling to get your brand into the larger marketing sector, then it is time to consider your options carefully – now that you know how to do influencer marketing, you’re all set! After all, your company is worth investing into, and there has never been an easier way to build a team that will help you do just that. Just make sure you opt to work with reputable influencers that have been effective for other companies in the past.

    24th September 2019
    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    Virtual Reality in Marketing – How and why you should use Virtual Reality in your Marketing Campaigns

    by Maximilian Claessens 6th September 2019
    by Maximilian Claessens 6th September 2019

    If you’ve ever contemplated about the possibility of incorporating virtual reality in your marketing efforts, consider this. Statistics demonstrate that as much as 75% of the world’s biggest brand have…

    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail

Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

  • Facebook
  • Twitter
  • Instagram
  • Pinterest

© 2020 Marketing-Insider. All Rights Reserved. Privacy policy | Impressum


Back To Top