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Monthly Archives

July 2018

  • Marketing Explained

    Products as a Bundle of Benefits – Products from the viewpoint of Customers

    by Maximilian Claessens 29th July 2018
    by Maximilian Claessens 29th July 2018

    In marketing, you often find the presentation of products as a bundle of benefits that the consumer obtains. What does this concept exactly mean and how can features be converted…

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  • Marketing Explained

    Role of Reference Prices in Pricing Decisions – Reference-based Pricing

    by Maximilian Claessens 21st July 2018
    by Maximilian Claessens 21st July 2018

    Reference pricing is a pricing strategy that uses a pre-defined reference point to set the price for a product. In the following, we will explore the role of reference prices…

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  • Marketing Explained

    Value-based Market Segmentation – Dividing the Market into Value Categories

    by Maximilian Claessens 8th July 2018
    by Maximilian Claessens 8th July 2018

    Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making…

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  • Marketing Explained

    Estimating Differentiation Value – Measuring Monetary and Psychological Value

    by Maximilian Claessens 1st July 2018
    by Maximilian Claessens 1st July 2018

    Value-based pricing requires the estimation of the economic value of a good. For this, estimating differentiation value becomes important: to what extent does a product or service provide additional value…

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    Three Levels of Product – Core Value, Actual Product and Augmented Product

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Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • Marketing Explained

      Marketing vs Advertising: What’s the Difference?

      26th July 2022

      Marketing Explained

      The Macro Environment – Six Forces To Consider…

      20th July 2022

      Marketing Explained

      What is the Core Product? Understanding the Core…

      18th July 2022

      Marketing Explained

      How to Develop New Products? Steps to Successfully…

      8th July 2022

      Marketing Explained

      The Key Features of Services and How to…

      6th July 2022

      Marketing Explained

      8 Essential Digital Marketing Strategies Every Business Should…

      4th July 2022

      Marketing Explained

      Experiential Marketing – Definition, Examples and Guide to…

      26th June 2022

      Marketing Explained

      What is Green Marketing? Definition and Examples of…

      19th June 2022

      Marketing Explained

      What is Sustainable Marketing? – Definition and Implementation…

      16th June 2022

      Marketing Explained

      Marketing Research Process: How to do Marketing Research…

      10th June 2022

      Marketing Explained

      Macroenvironmental Factors – Six Forces that Affect a…

      3rd June 2022

      Marketing Explained

      7 Functions of Marketing – What are the…

      26th May 2022

      Marketing Explained

      Jobs for a Marketing Major – Jobs You…

      17th May 2022

      Marketing Explained

      Branding Strategies – What are the Best Branding…

      8th May 2022

      Marketing Explained

      Penetration Pricing – How does Penetration Pricing Work…

      1st May 2022

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