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    • I: Marketing and the marketing process
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    • II: Understanding the marketplace
      • The Macro Environment
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      • The Buyer Decision Process
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    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
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        • Different Types of Consumer Products
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        • The New Product Development Process
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        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
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          • New Product Pricing
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          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
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      • Why Most Marketing Strategies Fail
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      • How to write a good Marketing Plan
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Popular
The Macro Environment – Six Forces in the Environment of...
The New Product Development Process (NPD) – Obtain new Products
4 Types of Consumer Products and Marketing Considerations – Convenience,...
Three Levels of Product – Core Value, Actual Product, Augmented...
Characteristics of Services: What is a Service – And what...
Branding Decisions – 4 Brand Strategy Decisions to Build strong...
Product Mix decisions – Width, length, depth and consistency
Product Life Cycle Stages (PLC) – Managing the Product Life...
Characteristics of the Product Life Cycle Stages and their Marketing...
Cost-based Pricing – Pricing based on Costs
Categories of New Products – What is a New Product?
Product Mix Pricing Strategies – Pricing the Product Mix
Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • I: Marketing and the marketing process
      • Definition: What is Marketing?
      • The Marketing Process
      • The 5 Marketing Concepts
      • The Marketing Strategy
        • Market Segmentation
        • Market Targeting
        • Differentiation and Positioning
          • Differentiation
          • Positioning
      • The Marketing Mix – The 4 Ps
      • Marketing Instruments
      • Portfolio Analysis: Boston Matrix
      • Portfolio Planning: Growth and Downsizing
      • SWOT Analysis
      • Definition of Product and Service
    • II: Understanding the marketplace
      • The Macro Environment
      • The Buyer Black Box – Buyer’s Characteristics
      • The Buyer Decision Process
      • B2B Market Characteristics
      • Customer Lifetime Value
      • Customer Relationship Groups
    • III: Designing a marketing strategy
      • How to create a Marketing Plan – 8 Steps
      • The Consumer Product
        • Three Levels of Product
        • 4 Types of Consumer Products
        • Different Types of Consumer Products
      • Product Line and Product Mix Decisions
        • Individual Product Decisions
        • Product Line Decisions
        • Product Mix Decisions
      • New Product Development (NPD)
        • The New Product Development Process
        • New Product Development Strategies
      • Pricing Strategies
        • What is a Price?
        • 3 Major Pricing Strategies
          • Customer Value-based Pricing
          • Cost-based Pricing
        • Additional Pricing Considerations
          • New Product Pricing
          • Product Mix Pricing Strategies
          • Price Adjustment Strategies
          • Initiating price changes
      • Product Life Cycle (PLC)
        • Product Life Cycle Stages (PLC)
        • Product Life Cycle Strategies
      • Branding Decisions
      • Characteristics of Services
    • Interesting
      • New View on Marketing
      • Next-Gen Marketing Tool: Virtual Reality
      • Advertising Evolution
      • The 5 Don’ts of Presentations
      • Successful Mobile Marketing
      • Why Most Marketing Strategies Fail
      • How to create a Marketing Plan – 8 Steps
      • How to write a good Marketing Plan
      • 5 Don’ts of LinkedIn
      • Using Social Media in Marketing
    • SEO
      • What is SEO?
      • How Search Engines work
      • How to do SEO?
  • About Marketing-Insider
Monthly Archives

June 2018

    Economic Value Estimation – Value-based Pricing
    Marketing Explained

    Economic Value Estimation – How to estimate Economic Value?

    by Maximilian Claessens 27th June 2018
    written by Maximilian Claessens

    Value-based pricing is, as the name suggests, based on the value a good provides to a customer. The value at the heart of pricing strategy is economic value (or exchange value), not use value. Thus, to determine a proper value-based price, economic value estimation becomes important.

    Continue Reading
    27th June 2018
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  • Marketing Explained

    Role of Economic Value in Pricing – Value-based Pricing

    by Maximilian Claessens 25th June 2018
    by Maximilian Claessens 25th June 2018

    The term value commonly refers to the overall satisfaction that a customer derives from using a product or service. Economists call this use value—the utility gained from the use of…

    2 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    The Virtual Organization – New Forms of Organizations

    by Maximilian Claessens 17th June 2018
    by Maximilian Claessens 17th June 2018

    While traditional organizations remain the norm, a relatively new phenomenon, the virtual organization, has arisen as an additional form of doing business. What is meant by the term virtual organization…

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  • Marketing Explained

    Marketing Must-Reads – Best books about Marketing

    by Maximilian Claessens 13th June 2018
    by Maximilian Claessens 13th June 2018

    Marketing is an incredibly fast changing world. Therefore, it is often difficult to keep track of current literature and marketing must-reads. We would like to point out some of these…

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  • Marketing Explained

    Definitions of Product Quality – Different Approaches to Quality

    by Maximilian Claessens 12th June 2018
    by Maximilian Claessens 12th June 2018

    There are different definitions of product quality. What is actually meant by quality? How do you measure it? As you may realize in the following, quality has many facets and…

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  • Marketing Explained

    The McDonaldization of Services – Factorization of Services

    by Maximilian Claessens 1st June 2018
    by Maximilian Claessens 1st June 2018

    Over time, industrialization (of services) has come to mean standardization, routinization and ultimately the McDonaldization of services. What is meant by this term and what might be the downsides of…

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Popular

  • 1

    The Macro Environment – Six Forces in the Environment of a Business

  • 2

    The New Product Development Process (NPD) – Obtain new Products

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

  • Three Levels of Product – Core Value, Actual Product, Augmented Product

  • Characteristics of Services: What is a Service – And what makes it so special?

  • Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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