Value-based pricing is, as the name suggests, based on the value a good provides to a customer. The value at the heart of pricing strategy is economic value (or exchange value), not …
Monthly Archives
June 2018
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The term value commonly refers to the overall satisfaction that a customer derives from using a product or service. Economists call this use value—the utility gained from the use of …
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Marketing BasicsProduct Marketing
Definitions of Product Quality – Different Approaches to Quality
by MaxThere are different definitions of product quality. What is actually meant by quality? How do you measure it? As you may realize in the following, quality has many facets and …
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Over time, industrialization (of services) has come to mean standardization, routinization and ultimately the McDonaldization of services. What is meant by this term and what might be the downsides of …