Marketing activity is normally structured around the 4 Ps – product, price, promotion and place. That is, when discussing strategies to market manufactured goods, marketers usually address these four basic…
Monthly Archives
April 2018
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Relationship Marketing Strategies – Differentiating Relationship Marketing and Transaction Marketing
by Max5.2K views 1 minutes readOver the past 40 years, relationship marketing has emerged as the accepted paradigm of modern marketing. Essentially, relationship marketing strategies are based on the notion that it is better and…