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Monthly Archives

April 2018

  • Marketing Mix for Services – 7 Ps of Integrated Service Marketing

    by Max 29th April 2018
    29th April 2018 11K views 1 minutes read

    Marketing activity is normally structured around the 4 Ps – product, price, promotion and place. That is, when discussing strategies to market manufactured goods, marketers usually address these four basic…

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  • Relationship Marketing Strategies – Differentiating Relationship Marketing and Transaction Marketing

    by Max 15th April 2018
    15th April 2018 5.2K views 1 minutes read

    Over the past 40 years, relationship marketing has emerged as the accepted paradigm of modern marketing. Essentially, relationship marketing strategies are based on the notion that it is better and…

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