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February 2018

  • Marketing Explained

    Decomposing Market Share – Different Approaches towards Market Share

    by Maximilian Claessens 24th February 2018
    by Maximilian Claessens 24th February 2018

    What is meant by market share? The answer you are most likely to give, is simple. Market share is the share of the market occupied by the company. But is…

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  • Marketing Explained

    Ways to specialize for Market Niches – How to occupy Market Niches?

    by Maximilian Claessens 14th February 2018
    by Maximilian Claessens 14th February 2018

    Market nichers seek to concentrate on small segments of the market and deliver superior value for customers in that specific market niche. What are the ways to specialize for market…

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  • Marketing Explained

    Factors influencing the Adoption Process

    by Maximilian Claessens 4th February 2018
    by Maximilian Claessens 4th February 2018

    Consumers within a target market differ in the amount of elapsed time between their exposure to a new product and their trying it. That is described by the different stages…

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    Three Levels of Product – Core Value, Actual Product and Augmented Product

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Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • Marketing Explained

      What Is Inbound Marketing? Definition, Strategies and Examples

      8th August 2022

      Marketing Explained

      Marketing vs Branding – What’s the Difference and…

      1st August 2022

      Marketing Explained

      Marketing vs Advertising: What’s the Difference?

      26th July 2022

      Marketing Explained

      The Macro Environment – Six Forces To Consider…

      20th July 2022

      Marketing Explained

      What is the Core Product? Understanding the Core…

      18th July 2022

      Marketing Explained

      How to Develop New Products? Steps to Successfully…

      8th July 2022

      Marketing Explained

      The Key Features of Services and How to…

      6th July 2022

      Marketing Explained

      8 Essential Digital Marketing Strategies Every Business Should…

      4th July 2022

      Marketing Explained

      Experiential Marketing – Definition, Examples and Guide to…

      26th June 2022

      Marketing Explained

      What is Green Marketing? Definition and Examples of…

      19th June 2022

      Marketing Explained

      What is Sustainable Marketing? – Definition and Implementation…

      16th June 2022

      Marketing Explained

      Marketing Research Process: How to do Marketing Research…

      10th June 2022

      Marketing Explained

      Macroenvironmental Factors – Six Forces that Affect a…

      3rd June 2022

      Marketing Explained

      7 Functions of Marketing – What are the…

      26th May 2022

      Marketing Explained

      Jobs for a Marketing Major – Jobs You…

      17th May 2022

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