What is meant by market share? The answer you are most likely to give, is simple. Market share is the share of the market occupied by the company. But is it that simple? Actually, there are different approaches towards market share. By decomposing market share, we will obtain a deeper understanding of these different approaches.
Market nichers seek to concentrate on small segments of the market and deliver superior value for customers in that specific market niche. What are the ways to specialize for market…
Consumers within a target market differ in the amount of elapsed time between their exposure to a new product and their trying it. That is described by the different stages…