Before carrying out specific advertising strategies and implementing advertising campaigns, objectives must be set. Without clearly defining the aims of advertising, it will be hard to attain effective advertising. We …
Monthly Archives
January 2018
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Marketing AnalyticsMarketing Basics
Difference between Market Research and Marketing Research – What is Marketing Research?
by MaxThere is considerable debate about the difference between market research and marketing research. What is market research, what is marketing research, and what is different between the two? In this …
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In modern marketing, the customer should be at the centre of everything the company does. In other words, one should always start with the customer or consumer – a concept …