The product is at the heart of marketing activities. That makes it crucial to distinguish between the different classifications of products. Only by understanding what we are actually marketing, we…
Monthly Archives
June 2017
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Marketing Explained
Internationalization of Services – Factors to consider when making services international
In today’s globalized world, a large share of services is internationalized. Services such as car rentals, banking or various online services are standardized for a global target group. In the…
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Marketing Explained
4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Products can be defined quite broadly. We will now focus on one special category of products: consumer products. Consumer products are those types of products you have to do with…
