June 2017

The product is at the heart of marketing activities. That makes it crucial to distinguish between the different classifications of products. Only by understanding what we are actually marketing, we…

In today’s globalized world, a large share of services is internationalized. Services such as car rentals, banking or various online services are standardized for a global target group. In the…

Products can be defined quite broadly. We will now focus on one special category of products: consumer products. Consumer products are those types of products you have to do with…