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Monthly Archives

September 2016

  • Open Innovation in New Product Development – Extend your Horizon

    by Max 30th September 2016
    30th September 2016 4.8K views 0 minutes read

    Open innovation in new product development is the dominant model of innovation in the 21st century. It allows us to extend our horizon when developing new products and capture the best ideas…

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  • 5 Phases of the New Products Process – Steps to develop new Products

    by Max 25th September 2016
    25th September 2016 22.4K views 0 minutes read

    The new products process is the path that a new product takes from idea to the time of launch and beyond. Let’s investigate the necessary steps to develop new products:…

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  • Categories of New Products – What is a New Product?

    by Max 18th September 2016
    18th September 2016 92.8K views 0 minutes read

    The term new product can mean different things. Six different categories of new products can be identified that are all quite different from each other. Still, they are all called new…

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  • Key Marketing Strategies for Startups – Startup Marketing

    by Max 5th September 2016
    5th September 2016 3.3K views 0 minutes read

    Startups rarely have perfect products. Instead, the goal should be to start selling even if not everything is perfect yet – the product and the marketing mix around it will…

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