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      What is the Core Product? Understanding the Core…

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June 2016

  • Marketing Explained

    Market Segmentation Criteria – How to segment markets

    by Maximilian Claessens 27th June 2016
    by Maximilian Claessens 27th June 2016

    To maximize the effectiveness of your segmentation, you must clearly segment markets using the right market segmentation criteria. Learn how to segment markets appropriately!

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  • Marketing Explained

    Requirements for profitable Segments – Select attractive Market Segments

    by Maximilian Claessens 27th June 2016
    by Maximilian Claessens 27th June 2016

    Market segments must be profitable – otherwise, they do not deserve the firm’s attention. What are the requirements for profitable segments? Learn how to select attractive market segments!

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  • Marketing Explained

    Product Characteristics that influence the Adoption Rate

    by Maximilian Claessens 11th June 2016
    by Maximilian Claessens 11th June 2016

    What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its…

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  • Marketing Explained

    Differences between Licensing and Franchising – How Licensing and Franchising differ

    by Maximilian Claessens 5th June 2016
    by Maximilian Claessens 5th June 2016

    There is a lively debate about the differences between licensing and franchising. That makes it often hard to understand. The main differences most agreed on can be found here.

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  • Marketing Explained

    The Porter Diamond Model – Analysis of National Competitiveness

    by Maximilian Claessens 4th June 2016
    by Maximilian Claessens 4th June 2016

    The Porter Diamond model offers an effective way for analysing the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of…

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Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • Marketing Explained

      Marketing vs Advertising: What’s the Difference?

      26th July 2022

      Marketing Explained

      The Macro Environment – Six Forces To Consider…

      20th July 2022

      Marketing Explained

      What is the Core Product? Understanding the Core…

      18th July 2022

      Marketing Explained

      How to Develop New Products? Steps to Successfully…

      8th July 2022

      Marketing Explained

      The Key Features of Services and How to…

      6th July 2022

      Marketing Explained

      8 Essential Digital Marketing Strategies Every Business Should…

      4th July 2022

      Marketing Explained

      Experiential Marketing – Definition, Examples and Guide to…

      26th June 2022

      Marketing Explained

      What is Green Marketing? Definition and Examples of…

      19th June 2022

      Marketing Explained

      What is Sustainable Marketing? – Definition and Implementation…

      16th June 2022

      Marketing Explained

      Marketing Research Process: How to do Marketing Research…

      10th June 2022

      Marketing Explained

      Macroenvironmental Factors – Six Forces that Affect a…

      3rd June 2022

      Marketing Explained

      7 Functions of Marketing – What are the…

      26th May 2022

      Marketing Explained

      Jobs for a Marketing Major – Jobs You…

      17th May 2022

      Marketing Explained

      Branding Strategies – What are the Best Branding…

      8th May 2022

      Marketing Explained

      Penetration Pricing – How does Penetration Pricing Work…

      1st May 2022

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