To maximize the effectiveness of your segmentation, you must clearly segment markets using the right market segmentation criteria. Learn how to segment markets appropriately!
Monthly Archives
June 2016
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Market segments must be profitable – otherwise, they do not deserve the firm’s attention. What are the requirements for profitable segments? Learn how to select attractive market segments!
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What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its…
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Marketing Explained
Differences between Licensing and Franchising – How Licensing and Franchising differ
There is a lively debate about the differences between licensing and franchising. That makes it often hard to understand. The main differences most agreed on can be found here.
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The Porter Diamond model offers an effective way for analysing the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of…