To maximize the effectiveness of your segmentation, you must clearly segment markets using the right market segmentation criteria. Learn how to segment markets appropriately!
Monthly Archives
June 2016
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Market SegmentationMarketing Basics
Requirements for profitable Segments – Select attractive Market Segments
by MaxMarket segments must be profitable – otherwise, they do not deserve the firm’s attention. What are the requirements for profitable segments? Learn how to select attractive market segments!
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What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its …
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Marketing Basics
Differences between Licensing and Franchising – How Licensing and Franchising differ
by MaxThere is a lively debate about the differences between licensing and franchising. That makes it often hard to understand. The main differences most agreed on can be found here.
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Marketing AnalyticsMarketing Basics
The Porter Diamond Model – Analysis of National Competitiveness
by MaxThe Porter Diamond model offers an effective way for analysing the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of …