May 2016

Advertising is one of the most visible forms of communication. It is often the most important part of the communications mix, especially for consumer goods. Therefore, advertising budget decisions are…

The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. It is important to be aware of these factors influencing intensity of…

PR encompasses several tools. What are the major PR Tools? 

Every company in the 21st century needs internet marketing strategies. While for a small company, some form of web marketing may be sufficient, successful online marketing for larger businesses requires much…

Direct mail marketing is one of the most profitable and effective ways to communicate directly with your customers and potential clients. But how to do effective direct mail marketing today?

Direct mail marketing is widely recognized as the most effective and profitable way of communicating directly with your customers and potential clients. But why is direct mail marketing so promising? Let’s…