Using social media in marketing allows businesses to expand their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and…
Monthly Archives
August 2015
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Most products are part of a broader product mix. Consequently, they must be priced accordingly. Product Mix Pricing Strategies address this issue. We will explain the basic product mix pricing…
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Marketing Explained
New Product Pricing – Price Skimming or Penetration Pricing? – Pricing in the Introduction Stage
Pricing strategies tend to change as a product goes through its product life cycle. One stage is particularly challenging: the introductory stage. This is called New Product Pricing. When companies…
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The 5 Don’ts of LinkedIn – What should you better avoid to present yourself professionally on LinkedIn? How exciting! You’ve just received an invitation for a job interview. And as you…
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Cost-based Pricing is another approach to pricing. We have already learned about customer-value based pricing. Customer-value perceptions set the price ceiling: customers would not be willing to pay more. But…
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SEO
How to do SEO (Search Engine Optimization Starter Guide) – How to optimize your Website for Google
Search Engine Optimization is needed to get a high rank in Google search results. So far, so good. But how to do SEO? Having discussed what Search Engine Optimization actually…
