Using social media in marketing allows businesses to expand their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is key to tap into their interest. If implemented correctly, using social media in marketing can bring […]
Most products are part of a broader product mix. Consequently, they must be priced accordingly. Product Mix Pricing Strategies address this issue. We will explain the basic product mix pricing strategies that change a product’s pricing when it is part of a product mix.
Pricing strategies tend to change as a product goes through its product life cycle. One stage is particularly challenging: the introductory stage. This is called New Product Pricing. When companies bring out a new product, they face the challenge of setting prices for the very first time. Two new product […]
The 5 Don’ts of LinkedIn – What should you better avoid to present yourself professionally on LinkedIn? How exciting! You’ve just received an invitation for a job interview. And as you work hard to prepare for it, what do you think the HR staff is doing? They’re researching you, of course. And chances […]
Cost-based Pricing is another approach to pricing. We have already learned about customer-value based pricing. Customer-value perceptions set the price ceiling: customers would not be willing to pay more. But costs represent the other extreme: costs set the floor for the price that the company can charge. Therefore, we should […]
Search Engine Optimization is needed to get a high rank in Google search results. So far, so good. But how to do SEO? Having discussed what Search Engine Optimization actually is, we are now going to look at how to optimize your website for Google. How to do SEO – […]