Using social media in marketing allows businesses to expand their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is key to tap into their interest. If implemented correctly, using social media in marketing can bring remarkable success to your business. How to do it properly – learn it now.
Monthly Archives
August 2015
- Marketing Explained
Product Mix Pricing Strategies – Pricing the Product Mix
by Maximilian Claessens 24th August 2015Most products are part of a broader product mix. Consequently, they must be priced accordingly. Product Mix Pricing Strategies address this issue. We will explain the basic product mix pricing…
- Marketing Explained
New Product Pricing – Price Skimming or Penetration Pricing? – Pricing in the Introduction Stage
by Maximilian Claessens 20th August 2015Pricing strategies tend to change as a product goes through its product life cycle. One stage is particularly challenging: the introductory stage. This is called New Product Pricing. When companies…
- Interesting Marketing Articles
5 Don’ts of LinkedIn – 5 Things to avoid on LinkedIn
by Maximilian Claessens 17th August 2015The 5 Don’ts of LinkedIn – What should you better avoid to present yourself professionally on LinkedIn? How exciting! You’ve just received an invitation for a job interview. And as you…
- Marketing Explained
Cost-based Pricing – Pricing based on Costs
by Maximilian Claessens 11th August 2015Cost-based Pricing is another approach to pricing. We have already learned about customer-value based pricing. Customer-value perceptions set the price ceiling: customers would not be willing to pay more. But…
- SEO
How to do SEO (Search Engine Optimization Starter Guide) – How to optimize your Website for Google
by Maximilian Claessens 5th August 2015Search Engine Optimization is needed to get a high rank in Google search results. So far, so good. But how to do SEO? Having discussed what Search Engine Optimization actually…