After having presented the three major pricing strategies, let’s take a look at the first and most used one: Customer value-based pricing. Customer value-based pricing is considered to be the best pricing strategy, at least from a marketer’s point of view. Why?
Monthly Archives
July 2015
- Marketing Explained
3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing
by Maximilian Claessens 20th July 2015For every product, the company has to choose a price. But determining the price can take many ways. Most importantly, it should follow a predetermined strategy. 3 major pricing strategies…
- Interesting Marketing ArticlesMarketing Explained
How to create a Marketing Plan – 8 Steps Overview
by Maximilian Claessens 15th July 2015How to create a marketing plan? Actually, every business needs one. But few are able to tell you what exactly a marketing plan should consist of. Therefore, we give you…
- Interesting Marketing Articles
How to write a good Marketing Plan – 5 invaluable Tips
by Maximilian Claessens 10th July 2015How to write a good marketing plan? This question could be asked by a marketing student, by a company founder, or by a marketing executive. If you need an answer…
The price is a critical element of the marketing mix. But: What is a price? Let’s take a look at the definition of price. In the narrowest sense, price is…
- Marketing Explained
Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage
by Maximilian Claessens 2nd July 2015The Product Life Cycle contains five distinct stages. For the four stages introduction, growth, maturity and decline, we can identify specific product life cycle strategies. These are based on the characteristics…