Beyond decisions about individual products and services, the product strategy also requires product line decisions. That is, it calls for building a product line. But what is a product line, and how should it be set up? An introduction to product line decisions.
Monthly Archives
May 2015
- Interesting Marketing Articles
Successful Mobile Marketing – THE foremost issue in Marketing today – How to do it successfully
by Maximilian Claessens 13th May 2015These days, customers do everything on their smartphones. It is, therefore, only the direct consequence to focus on mobile marketing. Successful mobile marketing – is there any topic more important…
- Marketing Explained
Individual Product Decisions – Decisions in the development and marketing of individual products
by Maximilian Claessens 13th May 2015In the development and marketing of individual products (and services), individual product decisions need to be made. These decisions apply to any kind of product and service and set the…