Beyond decisions about individual products and services, the product strategy also requires product line decisions. That is, it calls for building a product line. But what is a product line, …
Monthly Archives
May 2015
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Product Marketing
Individual Product Decisions – Decisions in the development and marketing of individual products
by MaxIn the development and marketing of individual products (and services), individual product decisions need to be made. These decisions apply to any kind of product and service and set the …