Beyond decisions about individual products and services, the product strategy also requires product line decisions. That is, it calls for building a product line. But what is a product line, and how should it be set up? An introduction to product line decisions.
These days, customers do everything on their smartphones. It is, therefore, only the direct consequence to focus on mobile marketing. Successful mobile marketing – is there any topic more important in marketing right now?
In the development and marketing of individual products (and services), individual product decisions need to be made. These decisions apply to any kind of product and service and set the base for all other decisions. But which fundamental individual product decisions need to be made?
As we have learned, a product can be defined quite broadly. We will now focus on one special category of products: consumer products. Consumer products are those types of products you have to do with most often: in private purchasing. What are the different types of consumer products, and what […]