If you think of a product, you most likely think of a product in its simplest form – you only think of one of the three levels of product. Let’s…
Monthly Archives
April 2015
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One element of the marketing mix is the product. As marketers we have to find the right products or services for our target market. The product or service should deliver…
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Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of positioning in more detail.
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Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position…
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Differentiation and Positioning are the last steps of the marketing strategy. We know which customers we want to serve, having segmented the market and targeted the most promising segment(s). But…
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Interesting Marketing Articles
The 5 Don’ts of Presentations – 5 Sins you better avoid in your presentations
Presentations have to be given. Whether at school, at work or wherever else. Often, presentations are critical for your development – either you are judged and graded based on them,…
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These days, marketing has more and more to do with websites and internet promotion. Everywhere you can read the term SEO in the context of websites – But what is…
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We have learnt in the section Market Segmentation that a company cannot serve all consumers in the total market. Their variety and that of their needs is simply too large.…
