If you think of a product, you most likely think of only one level of the three levels of product. If you think of a car, you probably think of the car: how it looks like, how it drives and so on. But a product is much more than what you think. We will investigate the three levels of product.
Monthly Archives
April 2015
- Marketing Explained
Definition of Product and Service – What is a Product, What is a Service?
by Maximilian Claessens 23rd April 2015One element of the marketing mix is the product. As marketers we have to find the right products or services for our target market. The product or service should deliver…
- Marketing Explained
Positioning – Occupy the right Position in Consumers’ Minds
by Maximilian Claessens 15th April 2015Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of positioning in more detail. Positioning – Occupy the right Position in…
- Marketing Explained
Differentiation – Set apart the Company, Brand and Product
by Maximilian Claessens 13th April 2015Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position…
Differentiation and Positioning are the last steps of the marketing strategy. We know which customers we want to serve, having segmented the market and targeted the most promising segment(s). But…
- Interesting Marketing Articles
The 5 Don’ts of Presentations – 5 Sins you better avoid in your presentations
by Maximilian Claessens 8th April 2015Presentations have to be given. Whether at school, at work or wherever else. Often, presentations are critical for your development – either you are judged and graded based on them,…
These days, marketing has more and more to do with websites and internet promotion. Everywhere you can read the term SEO in the context of websites – But what is…
- Marketing Explained
Market Targeting – Target Segments efficiently and effectively
by Maximilian Claessens 6th April 2015We have learnt in the section Market Segmentation that a company cannot serve all consumers in the total market. Their variety and that of their needs is simply too large.…