If you think of a product, you most likely think of a product in its simplest form – you only think of one of the three levels of product. Let’s …
Monthly Archives
April 2015
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Market SegmentationMarketing Basics
Positioning – Occupy the right Position in Consumers’ Minds
by MaxDifferentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of positioning in more detail.
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Market SegmentationMarketing Basics
Differentiation – Set apart the Company, Brand and Product
by MaxDifferentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position …
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Differentiation and Positioning are the last steps of the marketing strategy. We know which customers we want to serve, having segmented the market and targeted the most promising segment(s). But …
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Market SegmentationMarketing Basics
Market Targeting – Target Segments efficiently and effectively
by MaxWe have learnt in the section Market Segmentation that a company cannot serve all consumers in the total market. Their variety and that of their needs is simply too large. …