April 2015

If you think of a product, you most likely think of only one level of the three levels of product. If you think of a car, you probably think of the…

One element of the marketing mix is the product. As marketers we have to find the right products or services for our target market. The product or service should deliver…

Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of positioning in more detail.

Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position…

Differentiation and Positioning are the last steps of the marketing strategy. We know which customers we want to serve, having segmented the market and targeted the most promising segment(s). But…

Presentations have to be given. Whether at school, at work or wherever else. Often, presentations are critical for your development – either you are judged and graded based on them,…

These days, marketing has more and more to do with websites and internet promotion. Everywhere you can read the term SEO in the context of websites – But what is…

We have learnt in the section Market Segmentation that a company cannot serve all consumers in the total market. Their variety and that of their needs is simply too large.…