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      Macroenvironmental Factors – Six Forces that Affect a…

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      7 Functions of Marketing – What are the…

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Monthly Archives

April 2015

  • Marketing Explained

    Three Levels of Product – Core Value, Actual Product and Augmented Product

    by Maximilian Claessens 27th April 2015
    by Maximilian Claessens 27th April 2015

    If you think of a product, you most likely think of a product in its simplest form – you only think of one of the three levels of product. Let’s…

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  • Marketing Explained

    Definition of Product and Service – What is a Product, What is a Service?

    by Maximilian Claessens 23rd April 2015
    by Maximilian Claessens 23rd April 2015

    One element of the marketing mix is the product. As marketers we have to find the right products or services for our target market. The product or service should deliver…

    1 FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Marketing Explained

    Positioning – Occupy the right Position in Consumers’ Minds

    by Maximilian Claessens 15th April 2015
    by Maximilian Claessens 15th April 2015

    Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of positioning in more detail.

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  • Marketing Explained

    Differentiation – Set apart the Company, Brand and Product

    by Maximilian Claessens 13th April 2015
    by Maximilian Claessens 13th April 2015

    Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of differentiating in more detail. In order to achieve a strong position…

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  • Marketing Explained

    Differentiation and Positioning

    by Maximilian Claessens 9th April 2015
    by Maximilian Claessens 9th April 2015

    Differentiation and Positioning are the last steps of the marketing strategy. We know which customers we want to serve, having segmented the market and targeted the most promising segment(s). But…

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  • Interesting Marketing Articles

    The 5 Don’ts of Presentations – 5 Sins you better avoid in your presentations

    by Maximilian Claessens 8th April 2015
    by Maximilian Claessens 8th April 2015

    Presentations have to be given. Whether at school, at work or wherever else. Often, presentations are critical for your development – either you are judged and graded based on them,…

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  • SEO

    What is SEO? – Definition of Search Engine Optimization

    by Maximilian Claessens 8th April 2015
    by Maximilian Claessens 8th April 2015

    These days, marketing has more and more to do with websites and internet promotion. Everywhere you can read the term SEO in the context of websites – But what is…

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  • Marketing Explained

    Market Targeting – Target Segments efficiently and effectively

    by Maximilian Claessens 6th April 2015
    by Maximilian Claessens 6th April 2015

    We have learnt in the section Market Segmentation that a company cannot serve all consumers in the total market. Their variety and that of their needs is simply too large.…

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    The Macro Environment – Six Forces To Consider (DEPEST/ DESTEP)

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    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

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    Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?

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    Three Levels of Product – Core Value, Actual Product and Augmented Product

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Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • Marketing Explained

      What Is Inbound Marketing? Definition, Strategies and Examples

      8th August 2022

      Marketing Explained

      Marketing vs Branding – What’s the Difference and…

      1st August 2022

      Marketing Explained

      Marketing vs Advertising: What’s the Difference?

      26th July 2022

      Marketing Explained

      The Macro Environment – Six Forces To Consider…

      20th July 2022

      Marketing Explained

      What is the Core Product? Understanding the Core…

      18th July 2022

      Marketing Explained

      How to Develop New Products? Steps to Successfully…

      8th July 2022

      Marketing Explained

      The Key Features of Services and How to…

      6th July 2022

      Marketing Explained

      8 Essential Digital Marketing Strategies Every Business Should…

      4th July 2022

      Marketing Explained

      Experiential Marketing – Definition, Examples and Guide to…

      26th June 2022

      Marketing Explained

      What is Green Marketing? Definition and Examples of…

      19th June 2022

      Marketing Explained

      What is Sustainable Marketing? – Definition and Implementation…

      16th June 2022

      Marketing Explained

      Marketing Research Process: How to do Marketing Research…

      10th June 2022

      Marketing Explained

      Macroenvironmental Factors – Six Forces that Affect a…

      3rd June 2022

      Marketing Explained

      7 Functions of Marketing – What are the…

      26th May 2022

      Marketing Explained

      Jobs for a Marketing Major – Jobs You…

      17th May 2022

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