Market Segmentation is the first step in designing a customer-driven marketing strategy. It is the initial stage of developing a marketing logic by which the firm can create customer value and build profitable customer relationships.
Monthly Archives
March 2015
- Marketing Explained
B2B Market Characteristics – Comparison B2B Market to B2C Market
by Maximilian Claessens 12th March 2015Between the B2C market that you normally see every day and the B2B Market, many differences exist. Let’s look at the B2B Market Characteristics, by comparing the B2B to the…
- Marketing Explained
The Buyer Black Box – Buyer’s Characteristics – Factors influencing the Consumer Buying Behaviour
by Maximilian Claessens 7th March 2015Why do not all individuals buy the same goods and services for personal consumption? Why do certain groups of people prefer different items than other groups? The reason is to…
- Marketing Explained
The Buyer Decision Process – Inside the Buyer Black Box
by Maximilian Claessens 7th March 2015In making decisions, buyers go through a set of stages. How they go through them and with which pace may greatly differ. The actual purchase decision is only a small…
- Marketing Explained
The Marketing Mix / Programme – The 4 Ps of Marketing
by Maximilian Claessens 4th March 2015The marketing mix, also called the 4 Ps of marketing, is one of the major concepts in marketing. What is it and how is it composed? The marketing mix is…