What is Omnichannel Marketing? Developing an Effective Omnichannel Marketing Strategy 26 January 2023
Macro Environment Analysis – Using the PESTLE Method to Analyze the Macro Environment 20 February 2022
Cultural Differences in Marketing – What Businesses need to consider in international Markets 19 February 2019
Individual Product Decisions – Decisions in the development and marketing of individual products 13 May 2015
The Buyer Black Box – Buyer’s Characteristics – Factors influencing the Consumer Buying Behaviour 7 March 2015
Customer Relationship Groups: Building the Right Relationships with the Right Customers 2 February 2015
Definition of Services and Characteristics of Services: What is a Service – And what makes it so special? 3 June 2015
